by on Apr 21, 12:00 AM
The Cesar E. Chavez Foundation announced its selection of Focus Multimedia as the Foundation's interactive agency of record. Under the partnership, Focus Multimedia will launch a website for the foundation, and drive the organization's vision, values, and identity through a variety of online channels.
by on Apr 21, 12:00 AM
Dr. Pepper/7Up has consolidated its interactive business with Slingshot. SBI & Company of Portland, Ore., and IMC2 of Dallas were also competing for the account. Billings are undisclosed, and Slingshot's duties include online media buying and planning, website redesigns, creation of interactive games and marketing program analytics.
by on Apr 21, 12:00 AM
Colombia's National Federation of Coffee Growers is seeking an advertising agency in an effort to bring back Juan Valdez. The $9 million dollar account covers a wide range of responsibilities including the promotion of Colombian coffee and the trademark Juan Valdez.
by on Apr 21, 12:00 AM
Arnold and Monster.com have mutually decided to go their separate ways. Arnold was Monster.com's agency since September 2000.
by on Apr 21, 12:00 AM
JetBlue Airways has selected Sapient for Web duties following a two-month review. Merkley Newman Harty Interactive in New York was the other finalist for the account.
by on Apr 21, 12:00 AM
Ask Jeeves has chosen TBWA\Chiat\Day San Francisco as their agency of record. This marks a return to advertising for Ask Jeeves, which took a two-year hiatus to focus on improving the company's core search technology and overall user experience. Overall billings were not disclosed, but online, out-of-home, and print advertising will be a part of the mix.
by on Apr 21, 12:00 AM
Berlin Cameron/Red Cell in New York has withdrawn from Virgin Atlantic Airways' review. Five contenders remain for the $15 million dollar account. They are TBWA\Chiat\Day and Merkley Newman Harty & Partners, in NY; Mullen, The Martin Agency in Richmond, Va.; and Crispin Porter + Bogusky in Miami.
by on Apr 21, 12:00 AM
Ghirardelli Chocolate Co. has awarded its $2 million advertising account to Suissa Miller, Los Angeles. The account move followed a review that included WongDoody, Los Angeles and Martin/Williams, Minneapolis.
by on Apr 21, 12:00 AM
Amtrak has put its $18 million creative account up for review. Requests for credentials were sent to 16 agencies, and Amtrak should complete the review by the end of June.
by on Apr 21, 12:00 AM
The California Lottery Commission has set up a third review for its $125 million, five-year advertising contact. The commission has thrown out the results from the first two reviews of the account.