by on Apr 12, 3:30 PM
Empower MediaMarketing has been assigned digital creative and all media planning and buying duties for LCA-Vision, a provider of laser vision correction services under the LasikPlus brand. Last year, LCA-Vision spent more than $30 million on media placement.
by on Apr 12, 3:30 PM
Fazoli's, a 250-unit Italian chain, tapped Brokaw to handle its creative chores. Right Place Media will continue to provide media buying and digital marketing duties, while Brad Ritter Communications will continue to handle PR work.
by on Apr 12, 3:30 PM
Verizon shifted creative work from McCann Erickson to fellow roster agency, mcgarrybowen. In addition, Verizon Fios is up for review, an account handled by McCann Erickson.
by on Apr 12, 3:30 PM
Valspar paints placed creative chores on its $35 million advertising account in review. Euro RSCG Chicago previously handled the work.
by on Apr 12, 3:30 PM
LifeLock, a provider of identity theft protection, named McCann Erickson West, which is comprised of McCann Erickson offices in Los Angeles, Salt Lake City, and San Francisco, to handle its integrated U.S. advertising communications.
by on Apr 12, 3:30 PM
Sapporo USA, producer of Sapporo, an Asian beer sold in the U.S., has named Moosylvania to be its lead marketing partner for all strategic and creative initiatives in the U.S.
by on Apr 12, 3:30 PM
CA, an IT management software and solutions company, selected Digitas to handle its digital assignments, including creative and strategy, following a review.
by on Apr 12, 3:30 PM
MeringCarson successfully retained creative chores on the California Travel and Tourism Commission account for the next four years. Carat will continue to handle media chores.
by on Apr 12, 3:30 PM
Honest Tea tapped SS+K to develop social engagement campaigns and handle its digital strategy.
by on Apr 12, 3:30 PM
The Goodyear Tire & Rubber Company selected Digitas as interactive agency of record, following a review. Digitas will handle all digital assignments including consumer Web, digital marketing, digital media planning and buying, social and mobile marketing, search and CRM chores. In addition, the company shifted creative chores to GSD&M Idea City. McCann Erickson previously handled the account.