Ignited was named creative agency of record for NOX Audio, a direct-to-consumer brand of Solteras Inc., a developer of audio and acoustic products. The agency will handle creative, digital, video and retail initiatives. The account was awarded without a review.

Zodiac Pool Systems, a global manufacturer of pool and spa products based in Vista, California, tapped NYCA to handle marketing and advertising projects. The agency will oversee B2B and consumer advertising projects, including branding and product packaging, internal marketing and collateral.

Goodness Mfg. was tapped to handle creative chores for ING Direct.

The VIA Agency was named agency of record for Friendly Ice Cream Corporation following a review managed by Pile and Company. KSL Media handles media chores. VIA will handle advertising, promotional support, menu design and overall brand building through TV, radio, print, out-of-home and digital outlets.

AutoZone tapped Doner to handle creative chores on its $60 million advertising account.

L'Oreal named R/GA its U.S. digital agency of record for brands including Giorgio Armani Beauty, Yves Saint Laurent Beauty, Lancome and Kiehl's.

Doner was named media agency of record for home building company, PulteGroup.

Marimekko, a Finnish textile and clothing company, has selected T3 to handle its marketing strategy in the United States.

SolutionSet was selected by the merchandising operation of The Metropolitan Museum of Art to be its direct to consumer marketing partner. The agency will provide The Met Store with direct mail marketing, online initiatives, a new marketing database and campaign analytics.

Jackson Spalding's JS Creative division was named agency of record for Primrose Schools. The business includes a national online, interactive ad campaign and local print, digital and radio advertising for the franchise company's 225 schools in 30 U.S. markets. The agency will also handle national media planning and buying, advertising, and promotions support for the market cooperatives in Atlanta, Dallas, Denver and Houston. Jackson Spalding has been the PR agency of record for Primrose since 2008.