Sony Ericsson tapped PHD as its global media planning and buying agency. PHD was awarded a two-year contract. MEC previously handled the account.

BCF was awarded a branding campaign for The Limelight Lodge of Aspen, Colorado. The agency will handle a brand re-positioning, website creation, public relations and social media strategies and tactics.

Groupo Campari/SKYY Spirits has appointed Butler, Shine, Stern & Partners as lead agency on its Espolon Tequila business. The agency will lead all communication efforts effective immediately.

Cross, a manufacturer of pens, timepieces and personal accessories, has named Erwin Penland as its agency of record for advertising and marketing communications.

Kohler placed its creative account in review, parting ways with its agency, GSD&M, who will not defend the work.

Mike's Hard Lemonade awarded Grey creative work on its $10 million advertising account. ArnoldNYC previously handled the account.

Bridgestone Corp. tapped Optimedia to handle media buying and planning for its Bridgestone and Firestone brands. The Richards Group previously handled the work.

Amstel Light placed its creative account in review, parting ways with its agency, The Richards Group.

Haworth Marketing + Media was awarded national media planning and buying duties for Caribou Coffee.

Team One has been hired by Icelandic Glacial Natural Spring Water to overhaul the brand’s creative identity, global packaging designs and promote its 2012 North American expansion. Work will begin immediately. New logo and packaging updates are expected in spring 2012.