• BIZ DEV: Forge Worldwide Awarded OOH, Print Assignment For The Herb Chambers Companies
    The Herb Chambers Companies, a Somerville, Mass.-based automotive dealership, tasked Forge Worldwide to create billboard and print advertising for the brand. Additional Forget clients include Friendly's Ice Cream, Cisco, Dragon, Rockland Trust and Spaulding Rehab Network.
  • BIZ DEV: Vonage Taps FCB Garfinkel As Brand AOR
    FCB Garfinkel New York was named brand agency of record for Vonage, a provider of cloud communications services for consumers and businesses. The agency is tasked with developing a brand strategy and a new brand campaign. Creative will break later this year, consisting of digital and broadcast elements. The appointment of FCB Garfinkel follows a well-received campaign released by the agency in October that depicted the mobile benefits of residential service offered by Vonage. "We're thrilled to be helping evolve the Vonage brand," said Lee Garfinkel, CEO of FCB Garfinkel. "This is a fascinating company, a proven disruptor and innovator …
  • BIZ DEV: Bill Blass Group Selects New Digital, PR Agencies
    Bill Blass Group named Exposure America and Wondersauce as its public relations and digital creative agencies, respectively. Exposure America will lead the brand's media relations and special events, while Wondersauce will design the fashion house's website and e-commerce platform. "We selected companies that were in keeping with the values of Bill Blass; respectful of the brand's archive, with a modern approach to retail and design," said Chris Benz, Creative Director of Bill Blass. "Both firms demonstrated fresh thinking with a consumer-centric lens." Added John Sampogna, Founding Partner of Wondersauce: "We want to pay homage to the past while building a …
  • BIZ DEV: Duncan/Channon Wins Redhook Brewery
    Following a review, Redhook Brewery named Duncan/Channon as its agency of record. Duncan/Channon will handle strategy, creative and media elements. This marks Duncan/Channon’s second brand work from Craft Brew Alliance, building out the agency’s position in the craft beer market. First work is expected to launch in Redhook’s home market of Seattle this summer. "It’s great to build out our craft beer roster with a brand that was making craft beers before it was even a thing," said Parker Channon, partner and executive creative director. "We had an instant connection with this team and look forward to helping Redhook reach its next …
  • Kepler Group; Bed Bath & Beyond
    Kepler Group was tapped to manage digital display planning, buying and optimization for Bed Bath & Beyond and buybuy BABY. Bed Bath & Beyond spent $27.6 million on measured media in 2014, according to Kantar Media.
  • BIZ DEV: Delta Air Lines Names AKQA Digital AOR
    AKQA was named digital agency of record for Delta Air Lines, following a review. This partnership build on an already exiting relationship between AKQA and Delta; AKQA has served as Delta's mobile agency of record since 2010. In its expanded role, AKQA will help create and manage digital experiences for Delta customers, including the flagship delta.com. "Our partnership with Delta is a true collaboration, creating work that's admired by the industry and loved by travelers worldwide," said Ajaz Ahmed, CEO of AKQA. "We are delighted to build on these strong foundations with new momentum to deliver the ultimate digital experience …
  • BIZ DEV: Catch New York Wins Rally Bus
    Rally Bus, a crowd-powered, on-demand event travel company, hired Catch New York to redesign its brand and digital presence, starting with its mobile app and website. Catch's redesign of the app will include new tools to help Rally Bus and its customers use social media to help discover the app and the rides it provides. "We were looking for an agency partner to help us strengthen our digital presence, refine our branding and continue to enhance our user experience," said Rally Bus founder and CEO, Numaan Akram.
  • BIZ DEV: Two by Four Named AOR For Ronald McDonald House Charities
    Two by Four was named agency of record for Ronald McDonald House Charities of Chicagoland and Northwestern Indiana. The agency will be responsible for developing creative campaigns to raise awareness and understanding of the Ronald McDonald Houses and their mission, as well as promoting fundraising initiatives. The Houses allow families to eat, sleep and find emotional support -- just blocks from where their child is being treated. "We love the Ronald McDonald House, everything they stand for, and are honored to help support and spread the word of their mission," said David Stevenson, President and Executive Creative Director of Two …
  • BIZ DEV: Haberman Named AOR For LeafLine Labs
    LeafLine Labs, a Minnesota-based medicinal cannabis provider, named Haberman, Minneapolis, as its agency of record. The agency is tasked with introducing LeafLine's brand experience through website development, public relations, provider and patient education and marketing services. "We are proud to work with LeafLine Labs to help set the standard in this emerging market," said Fred Haberman, co-founder and CEO, Haberman. "We believe that LeafLine will be a model -- not only in Minnesota but across the United States -- for how the medicinal cannabis industry can best meet the needs of patients who may benefit from this medicine."
  • BIZ DEV: NAIL Communications Wins Lightlife Foods
    Lightlife Foods, a creator of plant-based foods for health-conscious consumers, tapped NAIL Communications to create a digital and social media campaign about adding plant protein to consumers' diets. This is a latest CPG win for the agency, which includes the Popcorn Indiana account and the launch Petite Creme for Stonyfield. "Vegetarians only account for 6 percent of the US population, so instead of focusing on this small segment, we'll essentially target people who eat food," said Jeremy Crisp, NAIL Communications. "Starting with social media, we'll build an awareness for the brand, especially for those of us who strive to go …
« Previous EntriesNext Entries »