• BIZ DEV: Odysseus Arms Tapped To Handle Foster Farms' Corn Dogs Brand
    Foster Farms added San Francisco-based Odysseus Arms to its agency roster, charging the agency with the company's Corn Dogs brand. The agency won the Foster Farms business with support from Noble People, and will partner with the group throughout the campaign process. "Odysseus Arms has an impressive body of work and brings a unique approach to teasing out consumer insights that really stood out," said Emily Fleischmann, senior marketing manager, prepared foods, at Foster Farms. "We are excited to have them as a partner in development of breakthrough communication on Foster Farms Corn Dogs." Additional Odysseus Arms clients include E! …
  • BIZ DEV: Mirum Minneapolis Named Digital AOR For Fulton Brewing
    Mirum Minneapolis was named digital agency of record for Fulton Brewing, charged with redesigning the brand's online presence to support the beer company's expansion into new markets. "As we open our distribution to five states and all aspects of our business continue to grow, the need for our digital presence to progress with us has become greater," said Tucker Gerrick, director of marketing at Fulton. "In partnering with Mirum Minneapolis, we are confident the next iteration of Fultonbeer.com will be exemplary of all our hard work and progress." Mirum is part of the J. Walter Thompson Company and WPP network.
  • BIZ DEV: DeVries Global Named PR AOR For Wet N Wild
    DeVries Global was named U.S. public relations agency of record for cosmetics brand, wet n wild, a division of Markwins Beauty Products. The agency will be responsible for developing and executing creative programs to help bolster awareness of wet n wild and its key product collections to a millennial audience. One of DeVries' first tasks will be to help wet n wild promote the recently-unveiled celebrity Global Beauty Ambassador program starring Kat Graham, Jasmine V and Brianne Howey, who will appear in various elements of the brand's marketing campaign. "It's a very exciting time for the brand and we need …
  • BIZ DEV: Camp + King Wins RE/MAX
    RE/MAX tapped Camp + King to serve as its creative agency, replacing Leo Burnett, who served as the real estate company's agency of record since 2013. The agency's first work is advertising and marketing elements for 2016. The campaign will include a new tagline and creative campaigns across TV, radio, digital, social, out-of-home and print. "Our agents are among the best in the business at helping people navigate buying or selling a home, the most important transaction of their life," said Adam Contos, senior vice president of Marketing for RE/MAX, LLC. "We're excited to have Camp + King help us …
  • BIZ DEV: United Entertainment Group To Handle Communications Planning For DraftKings
    DraftKings, a daily fantasy sports site, tapped United Entertainment Group as its communications agency of record. The agency will handle strategic communications planning, media relations and issues management in an effort to increase membership and brand awareness. "We selected the UEG team based on their strategic insights, depth of experience and offerings, as well as their proven success in the sports and technology industry," said Sabrina Macias, communications director of DraftKings.
  • BIZ DEV: Hepatitis C Trust Taps Droga5 Europe As First AOR
    Droga5 Europe was named the first agency of record for UK-based charity, Hepatitis C Trust. Established in 2001, the Hepatitis C Trust aims to raise awareness and testing for those affected or at risk of contracting hepatitis C. The charity has offices in London and Edinburgh. The agency is tasked with creating a global campaign to educate the public and raise awareness of the illness. The disease infects the liver and can lead to cirrhosis, yet is a curable virus. The first campaign is scheduled to launch later this year. "Hepatitis C affects over 215,000 people in the UK and …
  • BIZ DEV: MGM National Harbor Taps R&R Resources+ To Handle Marketing Duties
    R&R Resources+ was tapped to lead brand marketing efforts for MGM National Harbor, a $1.3 billion gaming resort under development in Prince George's County, Maryland. The project is scheduled to open in the second half of 2016. The agency will focus on diversity marketing, corporate social responsibility and workforce strategy, assisting MGM Resorts International (MGM) in developing minority outreach and partnerships in the capital region. As a minority investor in R&R Resources+, R&R Partners will assist the MGM National Harbor project. R&R Partners is also MGM's media agency of record and manages branding for the company's M Life customer rewards …
  • BIZ DEV: City of San Diego Taps Elevator To Redesign Website
    Elevator, a Carlsbad-based agency, has been tasked with redesigning the City of San Diego's website: www.sandiego.gov. The agency will also develop a new brand style guide for the City. The new site is slated to launch in early 2016. "We are privileged to work with the City of San Diego on their website redesign," said Frank Cowell, president of Elevator. "We are excited to design a website that will be approachable, streamlined and informative, while meeting the diverse needs of all San Diegans, businesses and tourists alike."
  • BIZ DEV: Blinds.com Taps R2C Group As Creative, Media Agency
    R2C Group was named creative and media agency for Blinds.com, following a pitch. The agency will handle TV brand strategy, TV creative, TV production and broadcast media planning and buying. "During the agency selection process, we wanted to find a partner that possessed great storytelling abilities while staying committed to helping us see real results for our business," said Jay Steinfeld, founder and CEO of Blinds.com. "R2C Group has not only been a strong creative asset for our team, but shares our passion for experimentation and data-driven testing that will help us continue along our path of success." First work …
  • BIZ DEV: Harmelin Media Adds Three Clients To Roster
    Harmelin Media added media planning and buying duties for New York Racing Association, GreenWorks Tools and Ricoh US. For the New York Racing Association, Harmelin Media will handle media research, planning, buying and reporting in an effort to to introduce NYRA to a new generation of horseplayers and racing fans through traditional and new media platforms. Harmelin will be working with GreenWorks Tools to support the company's 80 Volt campaign with partner agency Tattoo Projects. The 80 Volt campaign promotes the world's first 80 Volt powered lawn equipment. Media placement will include display, search and print. Ricoh, a global manufacturer …
« Previous EntriesNext Entries »