Epsilon, an Alliance Data company, has expanded its relationship with Road Scholar, an organization providing education travel for adults. Epsilon now handles personalized digital advertising services via its Conversant business. Epsilon has been providing consumer database marketing services to Road Scholar since 2012. Road Scholar offers 5,500 learning adventures in 150 countries and all 50 domestic states, serving more than 100,000 participants per year. Conversant will develop advertising to micro-target adult students across all digital and web devices. "Epsilon has made a tremendous impact on Road Scholar's contact strategy since we initially partnered with them four years ago," said Kristin …

Flint & Steel was named agency of record for good2grow, a brand of healthy juice drinks for kids. The agency will handle strategy, creative, promotions, social media, along with media planning and buying duties. "We needed a marketing partner with a deep understanding of both parents and kids, and one that knows how to build and activate a culturally relevant brand with those consumers," said Brent Guinn, vice president of marketing at good2grow. "Flint & Steel has a long track record of delivering for brands both large and small."

DRIVEN Public Relations was awarded work for Yukon Gear & Axle, a RANDYS Worldwide brand and manufacturer of parts and accessories in the off-road and motorsports industries. "With the launch of our new products, we knew we were entering a realm of brand expansion and growth and felt we were ready for a partner to help take us to that next level. This was the perfect time to bring DRIVEN into the mix and become part of our team as we move into the new year and begin tackling our sales and brand goals," said Neal Hollingsworth, marketing director for …

Following a review, Crossmedia was named U.S. media agency of record for Nando's, an international restaurant group known for its African-Portuguese chicken dishes. Crossmedia won the account in partnership with New York-based agency Our Man in Havana, which will handle creative. The two agencies will launch initiatives to educate US consumers unfamiliar with the brand. Nando's operates 1,200 locations in 25 countries worldwide. Stateside, the company has 37 locations in D.C, Maryland, Virginia and Chicago. The media account will be handled out of Crossmedia's Philadelphia office. There was no incumbent. This is Nando's first media agency assignment. "Nando's offers a …

The Brandon Agency was named agency of record for South Carolina-based Hook + Gaff Watch Company. The agency will handle brand development, digital marketing, creative, website development, social media, collateral development, research, shopper marketing, retail system management, search engine marketing, media planning and analytics. Hook + Gaff watches are designed to be durable and stylish for an active sporting life. "We are excited about the incredible opportunity Hook + Gaff has ahead of it," said Scott Brandon, CEO of The Brandon Agency. "Our experience in the outdoor lifestyle and retail categories will help us to strengthen Hook + Gaff's overall …

Following a review, Sharp HealthCare, a health care provider in San Diego, named Cactus, Denver, as its marketing agency of record. The Sharp HealthCare system includes four acute-care hospitals, three specialty hospitals, two affiliated medical groups, a health plan and various outpatient facilities and programs. Badami and Associates in San Diego previously handled the account. The agency will handle strategic marketing and advertising for system, facility and service line campaigns; creative, branding and production for multiple campaigns; and media planning, buying, monitoring and optimization. "The health care and communications fields are rapidly evolving," said Diane Lofgren, senior vice president and …

The National Rugby Football League (NRFL) has launched in North America and named Carmichael Lynch as its marketing and creative agency of record and Carmichael Lynch Relate as its public relations firm. "The award-winning team at Carmichael Lynch and Carmichael Lynch Relate is unwavering in their commitment to bold and industry-changing ideas," said Steve Ryan, managing director of NRFL. "We are excited to partner with them as we write sports history by launching the next major league sport in North America and having the highest quality rugby league globally." "As the fastest growing sport in the U.S. and the 2nd …

Health brand Aloha is naming Madwell as its first agency of record. There wasn't a formal review, the agency landed the account off a client referral. The Brooklyn-based agency has been tasked with revamping Aloha's aesthetic with a cohesive visual and tonal rebrand top to bottom. The plan is to make Aloha stand out in a marketplace filled with "premium" foods and supplements because they're committed to inspiring people to live a healthy lifestyle. The first creative will debut in February or March. Founded in 2013, Aloha sells a mix of protein powders and bars, drink mixes, snacks …

HZDG was named agency of record for Maryland Marketing Partnership, an entity created this year by Maryland Governor Larry Hogan to promote the state as a great place to do business and for people to live, work and play. The agency won the account, following a review that began with 27 agencies and was whittled down to five and then three finalists. HZDG will promote the state with a unified brand positioning for Maryland as a place to live, work and grow a business. Work will include strategic planning, creative, media and digital duties. "Maryland has a great story to …

Torani, a San Francisco-based company that creates flavored syrups, sauces and blended drink bases, named Ready State its agency of record. Frontline Global conducted the two month pitch process. Momentum previously handled the account. The agency will develop a brand platform and communications strategies via social media, digital, traditional and shopper marketing channels. New work will debut next year. This is the first AOR win for Ready State. "Ready State impressed us with their innovative approach to business and marketing strategy. As we continue to grow, it was important to find an agency partner that could help us realize our …