Skullcandy has appointed Mindgruve to lead the audio brand's search engine optimization and website analytics. The marketing agency's SEO team will be tasked with optimizing Skullcandy’s website to improve visibility in organic search, increase traffic and drive sales. Mindgruve is also responsible for improving website tagging and analyzing all media metrics, to provide key insights and strategic recommendations for a streamlined customer journey. 

Computing processor maker AMD has selected Omnicom’s TBWA\London as its lead global creative and brand agency after a formal review that included a group of global agencies.  Having previously worked with specialist gamer and technology agencies in the USA, this is AMD’s first integrated agency appointment.  The agency’s remit includes brand strategy, a full-scale brand campaign and a series of product launches. Its first work first work for the brand will debut later in 2019 across 18 territories including Australia, Canada, Germany, UK and US. Campaigns will comprise video content, digital, social, retail and other components.  John Taylor, AMD Chief Marketing …

Social platform TikTok has appointed Omnicom's PHD as its new media agency after a review.

Online used car buying platform Carsation is appointing The Gate as its agency partner following a three-month review. The Gate will be responsible for implementing a rebranding of the company, including a new name, brand identity, and mass communications. The agency will also be responsible for media planning and buying.