Chevrolet Hits ScreenVision For In-Cinema

February 12, 2013

Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's new global campaign, "Find New Roads."

For three weeks beginning Feb. 15, Chevrolet will be running spots on over 14,000 screens in Screenvision's coast-to-coast, in-cinema advertising network. The first ad to run on the cinema network is a 90-second spot running between Feb. 15 to Feb 21; a 60-second version will run Feb. 22 to March 7 per the network.