• by Tanya Gazdik , September 16, 2016

Jaguar and Land Rover are updating their retail facilities. 

Penske Automotive Group has opened the first facility in the U.S., in Darien, Connecticut, under the British luxury carmaker’s new global design standards, which it is calling "Arch."

The new dual-branded facility exemplifies a new generation of retail facilities being developed as the Jaguar and Land Rover businesses continue to expand.

The new 36,600-square-foot Jaguar Land Rover Centre features a 10-car showroom, a 25-bay service/detail workshop, and a drive-through reception area that offers in-lane service diagnostics. There is also a Jaguar Land Rover boutique that showcases the latest accessories, wheels and brand merchandise.

Every Arch facility will showcase the expanded Jaguar and Land Rover lineups and will prominently feature elements of glass, walnut and sophisticated lighting to give the space a fresh and luxurious feel, the company says. A majority of the retail network is expected to be completed under the new design by 2020, with a total U.S. retailer investment of $1.5 billion.

The Jaguar Land Rover Centre in Darien marks Penske Automotive Group’s fourth retail center in the U.S., with an additional seven Jaguar and 12 Land Rover franchises throughout the U.K. Penske Automotive Group purchased Land Rover in Darien in January 2015 and added Jaguar in June 2016.

According to the company, Jaguar Land Rover U.S. sales are up 26% year-to-date in 2016. The Land Rover brand, up 15% year-to-date, has announced a new Discovery  SUV model will join the lineup in 2017. The Jaguar brand is logging a 73% year-to-date increase powered by the expansion of its lineup with its first performance SUV, the Jaguar F-PACE and new compact sports sedan, the Jaguar XE, per the company.