Optimism about the future is steady for young women. Young men are less upbeat.
Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.
CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.
Agentic agents have become a disruptive tool for brands and agencies to develop complete ad strategies, and are reshaping how the entertainment industry conceptualizes and produces films and TV
series.
More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.
Your audience knows you are targeting them and they are not running for the hills.
AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.
Last year of course, one deal towered in significance above all others - Omnicom's acquisition of IPG.
"Chevrolet" holds the top spot among brand terms in growing automotive trends on Pinterest, with searches up +59% year-over-year.
AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.
There were roughly 280 million U.S. premium streaming subscribers at the end of 2025 - with major players' share of subscriptions remaining more or less the same.
Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a battlefield for advertisers.
The Tesla Model 3 ranks the highest overall followed by the Tesla Model Y and BMW i4. The Ford Mustang Mach-E ranks highest among mass market brands followed by the Hyundai Ioniq 6 and Kia EV9.
Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
Only 6% of Americans often get news from email newsletters, Pew Research Center reports.
CMOs now expect media to drive growth, relevance and transformation all at once.
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business and consumers by 2030.
Consumers feel informed and optimistic, but they are also alert, cautious and paying close attention to how AI shows up in content and advertising.
New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions.
The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning.
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE
(US Immigration & Customs Enforcement).
Consumers aren't looking for brands to fix everything, but to understand the mood without making it worse.
Following its recent acquisition of Manus AI, Meta has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting its ongoing push toward AI-powered campaign processes.
Nearly two thirds of Americans say having ads in AI search results would make them trust those results less.
Fresh Step cat litter is partnering with Best Friends Animal Society and actress Ariana Madix for a cat adoption promotion on Bumble.