Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
In Vericast study, "60% of those surveyed will 'trade down' from a casual dining restaurant to fast food for less expensive burger prices."
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
While still healthy, sales aren't as pretty as they've been for last few years. Estee Lauder's forecast has some bracing for a downturn.
Fewer people read print newspapers than they did in 2018.
Three quarters of consumers said they feel bombarded by advertising.
Most audio listening happens outside the home during daylight hours.
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but many are dining outside of typical breakfast, lunch and dinner times.
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
Almost two-thirds of consumers said media content has inspired them to travel.
A professor is seeking court approval to study the impact of Facebook's algorithms on users' well-being.
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
Consumers want transparency as they lose the ability to discern what's real.
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. By way of definition, The Good is a show you should enjoy
if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to the expectations set by previous seasons (but doesn't necessarily
mean it's bad). The Ugly is a show that completely misses the mark or is just an ill-conceived mess. Warning: There are spoilers ahead.
DeepSee says it can detect inorganic or bot-driven website traffic.
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft's Copilots available to millions.
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. By way of definition, The Good is a show you should enjoy
if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to the expectations set by previous seasons (but doesn't necessarily
mean it's bad). The Ugly is a show that completely misses the mark or is just an ill-conceived mess. Warning: There are spoilers ahead.
According to a survey from Stagwell's Harris Poll and The Grossman Group, 76% of employees and 63% of managers report feeling burned out or ambivalent in their current position.
The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.