CTV Advertising Can Reach 94% Of US Households
- by Robert Williams , September 28, 2022
Millions of people have connected their
televisions to the internet, giving advertisers the ability to reach 94% of U.S. households as of the end of June, according to research from analytics and fraud-prevention firm Pixalate. That
percentage is up from 92% by the end of March.
Open programmatic ad spending …
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