Online grocery shopping remains largely functional and transactional. What's missing is a richer and more relevant shopping experience.

Instead of launching this fall, company "realized that a lot of people could benefit from having this coffee delivered to their door right now."

"We want to support people eating crickets and having a great experience doing that."

California legalized recreational use Jan. 2018, but a host of factors -- including mishmash of regulations -- makes it difficult to run a profitable business.