by Steve Ellwanger on Jun 25, 1:49 PM
Last year, audio became more important for brand identity and customer experience because of COVID-19.
by Steve Ellwanger on Jun 18, 2:57 PM
Brands big and small had to pivot "as soon as they launched because of the pandemic, which is a credit to the agility of these companies," says IRI VP.
by Steve Ellwanger on Jun 11, 2:03 PM
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fueled by revenue from ads on paper cartons and aluminum cans of spring water.
by Steve Ellwanger on Jun 4, 2:59 PM
The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States.
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