by Sarah Mahoney on Jun 29, 4:12 PM
After a 15-month hiatus, Keebler is deploying Ernie and the Elves again, focusing on fun summer activities.
by Les Luchter on Jun 23, 2:45 PM
Complaints about warm beer led Miller Lite to create trays "designed specifically to freeze ice cubes made of the finest pilsner."
by Sarah Mahoney on Jun 16, 11:59 AM
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand's commitment to honesty, authenticity and cultural staying power.
by Les Luchter on Jun 9, 1:14 PM
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneakers) to vivid life.
by Steve Ellwanger on Jun 2, 12:42 PM
Can a brand "flaw" also be an attribute to help inform effective advertising and marketing?
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