by Erik Oster on Dec 29, 3:23 PM
It's official. "Girl dinner" -- as in using snacks to make up a no-prep dinner -- is for everybody.
by Erik Oster on Dec 22, 2:40 PM
Maybe because offbeat branded items are going viral? The designer behind the viral Barilla pasta bag brought Tums' distinct packaging to life as a usable handbag.
by Erik Oster on Dec 15, 3:46 PM
CPG Insider caught up with the brand to discuss why it thinks a classic Ingredient will have a breakout 2024.
by Erik Oster on Dec 8, 3:16 PM
NAD's Laura Brett says consumers may not understand who's sponsoring a post when they don't see an organization's full name.
by Erik Oster on Dec 1, 2:22 PM
Promo's focus was "on Minions planting trees," which fits nicely into the brand's broader purpose, says Boxed Water VP of Marketing Katrina Shah.
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