"Become a changemaker for rural vibrancy," said Heather Malenshek, in a speech that attempted to combat the "urban/rural divide."

"You can see our ability to grow in markets even when we see private label shares expand," says CFO.

Its rebranding campaign is centered around changes to its visual identity.

"We need to diversify where people are drinking craft beer and what that looks like," said New England Brewing Company's Jamal Robinson.