MARKETING: TRAVEL
by Vicky Hastings on May 31, 12:52 PM
Make sure you provide a remarkable travel experience. That's essential. Then follow this checklist for forging stronger consumer connections.
MARKETING: TRAVEL
by Beth Freedman on May 23, 8:39 AM
The biggest area for travel marketers to apply this learning is in e-mail marketing. Keeping customers from opting out means being frugal with our e-mail messaging. We need to learn from our customer's past behaviors to ensure that what we send them is of interest and meaningful to them. Over-emailing will just create mass opt-outs, reducing our databases and hurting what can be one of our most effective conversion mediums.
MARKETING: TRAVEL
by Harvey Chipkin on May 16, 6:16 AM
Some hotel companies are going to have to decide which way they're going in the unstoppable move to keeping their guests connected at all times.
MARKETING: TRAVEL
by Gary Leopold on May 9, 8:27 AM
A reluctance to share user reviews on their own site says a lot about a brand.
MARKETING: TRAVEL
by Gary Leopold on May 2, 8:36 AM
The first-ever look at the Digital IQ of leading travel brands reveals a link to ROI.
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