MARKETING: TRAVEL
by Stephen Taylor on Oct 28, 10:00 AM
Though we may not want to admit it, Christmas is right around the corner, and with it comes one of the busiest seasons for travel marketers. It's not a secret that during the holiday season everyone amps up their advertising for one last push before the end of the year, and it can be a challenge to stand out in all the advertising noise.
MARKETING: TRAVEL
by Tim Dunn on Oct 24, 10:00 AM
I'm sure I'm not the only one who views any complex travel planning with a mixture of stress and terror. As part of a generation that's become very accustomed to ordering a cab through one press of my Apple Watch screen, I feel that pretty much everything should be this easy.
MARKETING: TRAVEL
by Harvey Chipkin on Oct 17, 10:00 AM
In the 1960's, Marshall McLuhan, a philosopher and public intellectual, famously said, "The medium is the message" - meaning it is the media platform itself that is most important - not the content of what the medium is delivering.
MARKETING: TRAVEL
by Roberto Villazon on Oct 12, 12:00 PM
The increasingly popular social platform Snap (formerly known as Snapchat) has allowed consumers to share their experiences around the world in real-time. It also allows a great opportunity for hotel brands to use the platform to reach consumers in a different, more meaningful way. If done right.
MARKETING: TRAVEL
by Aleck Schleider on Oct 10, 2:42 PM
Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let's take a deeper dive into the different use cases for strategically applying that data throughout the marketing process.
MARKETING: TRAVEL
by Gary Leopold on Oct 3, 10:00 AM
The opportunities to leverage this powerful technology are more accessible than ever.
To read more articles use the ARCHIVE function on this page.