MARKETING: TRAVEL
by Dave Spector on Apr 27, 12:45 PM
The OTAs have been spending a lot of time in the courtroom lately. What's behind the courtroom drama? Unpaid hotel taxes. The figures are eye-opening, the depth is staggering. Here is the shocking truth surrounding the striking tax disparity facing our industry.
MARKETING: TRAVEL
by Paras Chopra on Apr 22, 12:15 PM
Booking a vacation can call for a substantial amount of advance planning and budgeting for travelers - but today, it doesn't have to. The questions around what drives travelers to book last-minute trips, and why they make the last-minute travel purchases they do, are changing in many ways. Travel professionals understand these industry-wide changes are underway. What's harder to understand is why some travelers wait until the 11th hour to book, and how to convince them to convert when they're finally ready.
MARKETING: TRAVEL
by Harvey Chipkin on Apr 20, 11:00 AM
You might think that Philadelphia would be wary of its big-city neighbor, New York - both competing fiercely for tourists. But it turns out that Brotherly Love extends to Philadelphia's long-running and persistent wooing of New York travel media. Visit Philadelphia, the tourism marketing arm for the city, has been sending delegations to New York since 1999 - sometimes once a year, sometimes more - rarely not at all. There are several consistencies around the events: an interesting venue, good food - and actual news.
MARKETING: TRAVEL
by Matthew Bailey on Apr 13, 11:30 AM
I knew this saying was true, but to see tangible examples is always an amazing find. After examining the results of many Net Promotor Score Surveys, this principle becomes a consistent gold mine throughout the exercise.
MARKETING: TRAVEL
by Gary Leopold on Apr 6, 11:00 AM
Travel is all about equality.
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