Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "sustainability"
- Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
- With half of the demographic now firmly in adulthood, transparency plays a more prominent role.
- A new financial "risk" has begun showing up in the SEC filings of some of the world's biggest advertisers and it's giving some analysts pause. Not surprisingly, it's AI.
- Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
- A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
- ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
- Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
- While inflation is the No. 1 worry, people are increasingly concerned about the environment.
- The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
- A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
- The report seems to indicate that marketers are talking the talk on the issue, but not walking the walk. For example, 94% say marketers must act more "bravely" and experiment to improve. But fewer than half (43%) have sustainability as a KPI in their marketing dashboards.
- All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study.
- While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
- Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.
- A truly functional next-gen MarTech stack doesn't just assemble tech solutions but builds relationships with vendors that optimize execution. NextDoor extends its good neighbor brand to vendor RFPs, transparency with partners, and expectations for aligning on sustainability and inclusion. NextDoor's Marketing Technology & Operations Lead, Krish Sailam, explain building the better partner stack.
- Hartman Group's analysis of this year's trends shows just how hungry Americans are for new ideas in food.
- Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.
- The study from Volta Media represents a 15% increase from 2021, and includes notable year-over-year increases in non-costal states like Texas, Kentucky, and Michigan.
- "We see a potential return to this idea of green fatigue," says Tim Kenyon, vice president of GfK Consumer Life.
- New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
- As they worry more about war and inflation, people care a little less about protecting the planet.
- While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
- Here are some of the practical, current-environment strategies noted in the first report.
- GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
- With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI.
- Seeing the plastic pollution crisis as an opportunity to solve a global environmental problem through contemporary and creative product development, GOT BAG created the world's first backpack made of 100% recycled ocean plastic. A story that can be told easily online, but a difficult challenge in the retail environment. GOT BAG head of NA, Matthias Paisdzior, shares how the brand creatively leveraged POP materials to successfully inform and engage consumers in-store.
- Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
- The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.
- The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
- Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
