TANYA GAZDIK
Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."Articles by Tanya All articles by Tanya
- Jeep Returns To Super Bowl in
Marketing Daily on
11/24/2024
The automaker is using its famous "jump ball" approach to choosing an agency for the spot, Stellantis' Raj Register told MediaPost's Marketing: Automotive conference.
- Delta To Serve Shake Shack In First Class in
Marketing Daily - Top of the News on
11/24/2024
One reason for the choice: Delta noticed burgers are among the top-ordered menu items while traveling.
- Spirit Airlines Files For Chapter 11 Bankruptcy Protection in
Marketing Daily - Top of the News on
11/20/2024
The budget airline said it expects to emerge from bankruptcy in the first quarter of 2025.
- Automotive TV Spending Up Nearly 29% In October in
Marketing Daily on
11/20/2024
"During a busy sports month, automakers focused investment accordingly to get in front of the largest audiences TV had to offer," says iSpot.tv's Stuart Schwartzapfel.
- Jaguar Debuts 'Reimagined' Brand in
Marketing Daily - Top of the News on
11/19/2024
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and artistic at every touchpoint."
- Nissan Shifts Senior Marketing Leadership in
Marketing Daily on
11/19/2024
Allyson Witherspoon is adding U.S. chief marketing officer for the Nissan brand in North America back to her responsibilities.
- KFC Sues Church's Over Copyright Violation in
Marketing Daily - Top of the News on
11/18/2024
KFC holds two separate trademarks for the phrase "original recipe," which has been used in its advertising since 1972.
- LA Auto Show Chock-Full Of Vehicles, Execs in
Drive Time on
11/18/2024
Naysayers may say nay, but if this week's Los Angeles Auto Show is any indication, there's no need to administer last rites to the format just yet.
- Lexus Marks 25 Years Of 'December To Remember' in
Marketing Daily on
11/18/2024
The spots features the signature jingle and giant red bows and play up the Lexus December sales event, which offers incentives through Jan. 2.
- General Motors Lays Off 1,000 Across Departments Via Email in
Marketing Daily - Top of the News on
11/17/2024
Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.
Comments by Tanya All comments by Tanya
- Will American Women Ever Get A Mandate? Maybe 'Martha' Can Show Us
by
Barbara Lippert
(Mad Blog on
11/07/2024)
Barbara, beatufiul column, thank you. I watched the Netflix documentary last night and thoroughly enjoyed it. P.S. Don't listen to the trolls, Martha certainly doesn't, and nor do I. Life is too short.
- Tractor Supply Faces Pushback, Calls For CEO Resignation
by
Tanya Gazdik
(Marketing Daily - Top of the News on
07/03/2024)
Hey Tom, thanks for reading. I'm not sure what you are referencing. I just checked Motley Fool and the TSC common stick price has actually dropped $5 a share since the anti-DEI announcement, $262.53 on July 5 vs. $267.55 on June 27.
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
by
Joe Mandese
(MediaDailyNews on
05/20/2024)
Very sad news. John was always one of the "good guys" and went out of his way to help me on many occasions. He will be missed.
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Hey again, no problem at all! I don't disagree with you -- I've been known to eat a bowl of Special K with a banana for dinner out of convenience more than poverty. I think my father invented the "fourth meal"... he would often end the day with a bowl of corn flakes. I only select TOTN items that have a good number of articles written about the subject. If you search for "cereal for dinner" you'll see what I mean. I think his comments just came off as insensitive given he's a high-salaried CEO.
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Jim, I'd say it's more than a "few." Just this one social post has 15,547 likes (and climbing) and 800 comments, most negative toward Kellogg's. https://www.instagram.com/p/C3tqSYANy81/?igsh=ZTc0eXVpbGZvYXZw
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/29/2024)
Hey Jim, thanks for reading. It's in there: “It's landing really well," Pilnick said, showing that 25% of cereal consumption is outside of the "breakfast window" anyway, according to USA Today.
- Presidents Day More About Sales Than Reflection
by
Tanya Gazdik
(Marketing Daily - Top of the News on
02/18/2024)
Indeed, lol. :)
- Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away
by
Adam Buckman
(TVBlog on
01/26/2024)
I haven't watched The Daily Show since he left. I liked Trevor Noah but it just wasn't as compelling. But I'll check out Stewart's return for sure. Smart of Comedy Central. Everyone has bills to pay, right?
- Test Drive: Hyundai Santa Fe Is For The Dogs
by
Tanya Gazdik
(Drive Time on
12/26/2023)
Hi Virginia, thanks for reading and for the comment. Checking how flat the rear seats fold is literally the first thing I do in every single model I test drive, so I'm with you! I'll keep searching and will keep you posted.
- Test Drive: Chevy Bolt EUV With Super Cruise Offers Value
by
Tanya Gazdik
(Drive Time on
04/24/2023)
I hear you. It bothered me more when the Bolt first came out. I think maybe I'm not as annoyed by it after driving it for a week and enjoying the heated seats and steering wheel, which I use a heck of a lot more than the power liftgate.
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