Marilois Snowman

Articles by Marilois All articles by Marilois

• Two Sides Of The Media Sword in MediaDailyNews on 04/06/2018
  

  As agencies gain more expertise in data analysis, in mapping marketing messaging, brand health and media exposure to consumer behavior, we realize we have an ethical responsibility.

• Effective Advertising Might Be Just A Happy Accident in MediaDailyNews on 11/28/2017
  

  Perhaps the kind of advertising for which consumers don't mind exchanging attention is about experiences, messaging, content -- truly anything creative.

Comments by Marilois All comments by Marilois

• The Day My Facebook Bubble Popped by Gord Hotchkiss (Media Insider on 09/05/2020)
  

  I had a similar experience, after taking a Facebook vacation in July. I waded into a political debate without a flotation device. Big mistake. After several attempted logical counters, with data, sourcing and graphs, I was admonished that I "read too much." If only I'd known in the beginning that would be the penultimate argument, I would have remained onshore. 

• Forrester: B2Bs Think Their Sites Build Awareness, But Most Need Work by Gavin O'Malley (Digital News Daily on 06/28/2019)
  

  Is there a link to this report?

• Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion by Tanya Gazdik (Marketing Daily on 05/28/2019)
  

  Is it weird that a vegan-friendly product is promoting nail polish the color of icecream and dairy enhanced coffee, e.g. lattes? 

• MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021 by Joe Mandese (MediaDailyNews on 03/25/2019)
  

  I am confused about the pragmatic use of this metric, if it isn't measuring audiences. If it isn't measuring audiences, can it be used for ratings? posting? negotiation? Followup question: Why would we skip over measuring audiences in favor of outcome metrics? Thanks for POV, @Ed, Jack & Tony. 

• The Test Of A First-Rate Intelligence by Kaila Colbin (Media Insider on 09/28/2018)
  

  Well said. Thanks for sharing. 

• Unilever Unveils Blockchain, Threatens Billions In Ad Spend by Laurie Sullivan (Digital News Daily on 02/12/2018)
  

  Would love to hear more about how blockchain works if only the buy side participates. If Facebook and Google don't/can't agree to ledger/contract terms, will Unilever be able to scale digital media exposure, going publisher by publisher? 

• The Child Explains It All by Bob Garfield (Garfield at Large on 06/06/2016)
  

  What an amazingly self-aware and articulate teenager. Is there an app for that? Thanks for sharing. 

• How Do The TV Guys Think About Programmatic? by Tobi Elkin (RTBlog on 04/28/2016)
  

  We haven't yet seen much efficiency in programmatic TV since supply is limited, creating value primarily via supply and demand. I can envision a future of mass integration of internet and TV, creating better value for inventory via addressable. In other words, programmatic will work when I can buy TV against a behavior, rather than demo, and at scale. Right now I can have one or the other. 

• Academy Awards Broadcast Needs To Be Fixed by Steve Sternberg (MediaDailyNews on 02/29/2016)
  

  I would get rid of all the thank-yous. Last night was the final straw for me, when I had to endure an annoying scroll thanking noone I knew PLUS the winner thanking more random people verbally. Give me a wave and a mouthed "thank you" from the winner at his seat and more interesting content - like outtakes, anecdotes, insider secrets, etc. I'll catch up on the most interesting clips online. 

• Programmatic Trading Firm Head Blames Millennials For Destroying Online Ad Model by Richard Whitman (Mediapsssst on 11/30/2015)
  

  Did he just admonish Millennials? "Get off my lawn," rhetoric more like to elicit chuckles than change. 

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