MARKETING INSIDER: CROSS-CHANNEL
by Steve Smith on Jan 17, 3:26 PM
A strange social meme among many in the world of UGC pet images, inspired the Temptations brand to launch a cross-channel campaign that went from online video to gas pump toppers.
MARKETING INSIDER: CROSS-CHANNEL
by Steve Smith on Jan 11, 9:20 AM
Target's selective release of traffic and sales metrics from the holiday suggests how the company sees mobile apps as a critical hub for omnichannel coherence.
MARKETING INSIDER: CROSS-CHANNEL
by Steve Smith on Jan 2, 4:05 PM
Multiple platforms are more than a media buying challenge; they are a creative opportunity to leverage convergence culture and the consumer's ability to create her own cohesiveness from fragmented media experiences.
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