MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Jan 30, 8:30 AM
How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Jan 23, 8:30 AM
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Jan 16, 9:00 AM
Data may be the bedrock of today's marketing. But it also pays to know who's on the other end of a device. LiveRamp's Jeff Smith explains why.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Jan 9, 10:00 AM
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Jan 3, 8:30 AM
Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around it.
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