MARKETING INSIDER: CROSS-CHANNEL
by Katrin Ribant on Jun 29, 8:30 AM
Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're reaching today's shoppers in the best way possible.
MARKETING INSIDER: CROSS-CHANNEL
by Stacia Hanley on Jun 22, 8:30 AM
Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time imagining how our communications strategies can involve and benefit from a more human touch.
MARKETING INSIDER: CROSS-CHANNEL
by Molly K. Watson on Jun 15, 8:30 AM
When an organization is poised to respond to a crises across channels, it can turn interactions with clients, employees, media and the public into an opportunity.
MARKETING INSIDER: CROSS-CHANNEL
by Dan Swartz on Jun 8, 8:30 AM
We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving for an optimized journey. Here are some tips to achieve this balance.
MARKETING INSIDER: CROSS-CHANNEL
by Jason Goldberg on Jun 1, 8:30 AM
Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping.
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