MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Sep 26, 8:30 AM
Jeff Sporn from Equifax weighs in on cross-channel marketing by banks and brokerages.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Sep 19, 8:30 AM
Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with 17 marketers who are practicing contextual marketing.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Sep 12, 8:30 AM
Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Sep 6, 8:30 AM
True cross-channel engagement and tracking across all channels remains enormously difficult for marketers - a topic we discussed with Tim Kilroy.
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