MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on May 31, 10:45 AM
The prevalence of second screens will make the upcoming 2016 Summer Olympics the most watched and talked-about Games on social media yet. Here's how brands can contribute to, rather than detract from, the experience.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on May 23, 8:30 AM
Temple University's Fox School of Business in Philadelphia introduced a Masters in Digital Innovation when it saw an opportunity to teach skills that bridge the worlds of IT and marketing. Students come from both sides.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on May 16, 8:30 AM
A chat with Scott Brinker, whose new book, "Hacking Marketing," outlines how to behave like a software developer to compete effectively in an "always on," split-second world.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on May 9, 8:30 AM
Connexity's Paul Martecchini talks about how marketers can connecting the dots between audience data and actual marketing campaigns.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on May 2, 8:30 AM
Calling for a campaign against the "cancer of ad-tech" last week at VRM Day and the Internet Identity Workshop (IIW), Doc Searls is looking for a few Web publishers willing to deliver only ads that are not based on tracking.
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