MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Nov 28, 8:30 AM
A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty?
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Nov 21, 8:30 AM
How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Nov 14, 8:30 AM
Agency vet Paul Price talks about the challenges in creating effective cross-channel campaigns, starting with staying agnostic about what channels will work best with each new campaign.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Nov 7, 8:30 AM
The privacy debate has changed in the digital age. And that could affect cross-channel marketers. Expert Martin Abrams explains why.
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