MARKETING INSIDER: CROSS-CHANNEL
by Amit Khanna on Nov 30, 12:00 AM
Here are four steps for small businesses to enhance real-time marketing strategies by thinking more proactively, using the right tools and planning what they can upfront.
MARKETING INSIDER: CROSS-CHANNEL
by Jason Goldberg on Nov 23, 8:30 AM
In the weeks ahead, retailers need to promote on mobile, and work the mobile connection in-store through deal alerts and product finders. And heavy up on email.
MARKETING INSIDER: CROSS-CHANNEL
by Shaun Quigley on Nov 16, 8:30 AM
Everything that used to happen in a sequence now happens all at once. The work now is in perpetual BETA. And Millennials can lead us in this regard (if we let them).
MARKETING INSIDER: CROSS-CHANNEL
by Assaf Henkin on Nov 9, 8:30 AM
Now that nearly 60% of the U.S. population owns a smartphone, there are more consumers with the means to shop from their mobile devices more than ever. Consider optimizing your campaigns towards best performing mobile sites and audiences, with a clear "buy now" call to action.
MARKETING INSIDER: CROSS-CHANNEL
by Stacia Hanley on Nov 2, 8:30 AM
I find that changing up my ideas and trading them in for new ones - even if the trade-in is only temporary - has been hugely beneficial in the pre-planning and strategic phases of our cross-channel campaigns.
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