MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 27, 8:30 AM
Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Mar 20, 8:00 AM
A Disney study examines the interplay between multi-platform TV and paid search.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 13, 8:30 AM
ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Mar 6, 8:30 AM
Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.
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