Even though you can't buy there, Samsung 837 is all about using experience to create demand and showcases Samsung's brands that range from mobile devices to wearables to home appliances. As a leader in developing so-called "Internet of Things" products, Samsung is also collecting massive amounts of intimate data on its customers.

Increasingly, consumers expect perfect information. They don't trust brands' claims, and they insist on seeing the real data.

Rather than make your foray into Big Data with sexy projects like dynamic pricing, predictive analytics or machine learning, consider basic data mining as a first date.

Actionable, applicable data is the cornerstone of effective cross-channel marketing but with consumers switching between so many devices and channels, data has become increasingly difficult to parse and make sense of.

How can agencies thrive and grow when clients appear to be growing more obsessed with specialization and project engagements? By infusing your project solutions with cross-channel thinking.