While iOS9's search features are still nascent, they have the potential to challenge Google's dominance in mobile search and usher in a new turf war over rank.

Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire e-commerce site or mobile app.

I was curious to look back at the myriad of cross-channel marketing predictions written by just about everyone at the beginning of 2015 to see what's on track and what's not. This is my take on six of them.

Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without.