Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama called “Rico’s Tacos,” from entertainment company Minivela. The weekly series debuts on June 23 with Albertsons' YouTube, social and in-store platforms.

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS reports. “By combining Gray’s local market strength and expertise with Aristotle’s trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message,” said Mike Braun, chief digital officer of Gray, in a statement.  

Social platforms are allowing users to personalize their algorithms with the help of artificial intelligence, TechCrunch reports. Apps such as Threads, Instagram, and TikTok have introduced tools that let people train their own algorithms and influence what appears in their feeds. This signals a change in how recommendation systems work.

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware of the value that some of these data sets bring,” said Jeff Daniel, general manager of retail data partnerships at The Trade Desk. The partners include Uber Advertising, Booking.com, United Airline’s Kinective Media and Marriott Media.

Disney Branded Television has a new name: Disney Kids & Family., Deadline reports. The rebranding is designed to more clearly signal the the kind of content offered by the division, and the audience it reaches via Disney+, Disney Jr., Disney Channel, and digital platforms. “Our new name better reflects the creativity, ambition and storytelling we’re known for, while bringing greater clarity to the creative community about who we are and what we create,” wrote Debra OConnell, chairman of Disney Entertainment Television, and Ayo Davis, leader of the renamed unit, in a letter to staff. 

Illinois Governor JB Pritzker has signed a $55.9 billion budget that includes a tax on social media companies, ABC News reports. Those firms face a progressive tax. Those with 100,000 to 499,999 users will pay 10 cents per month for each user. Companies with 1 million users or more will pay a fee of $165,000 and 50 cents per user per month. A similar tax in the city of Chicago is being challenged in court. 

Anthropic is facing a class-action suit that claims it is misleading subscribers about plan usage limits for Claude, its AI assistant, CNET reports. The suit, filed on Sunday by Karl Khan, alleges that the usage limits for subscribers to the most plans, the Max 5x and Max 20x, are far below what the company advertises. The complaint contends that "many subscribers have reported their frustration and complained that [Anthropic] has engaged in a bait and switch.”

AMC Global Media has named Hozefa Lokhandwala, formerly co-CEO of Vice Media Group, as chief financial officer, Stock Titan reports. Lokhandwala has also served in senior roles at J.P. Morgan, MSG Networks. Based in New York, he reports to CEO Kristin Dolan.

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI innovation and the importance of human creativity.” The group has already attracted members like Disney, the New York Times, Adobe, Condé Nast, the Financial Times, ITV, Advance, BBC, Cambridge University Press & Assessment, U.K. publisher Reach and Wiley. “ARIAM is a first-of-its-kind cross content sector coalition seeking to ensure that AI supports human creativity, respects the rule of law, and safeguards …

Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, real-time placements,” including stadium signage and in-game content, and it will feature custom integrations for specific games and audiences The advertisers already include Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock. “Players come to EA’s games and live experiences every day to play, watch, create and connect,” David Tinson, EA's chief experiences officer, said. “That gives brands a meaningful opportunity to show up in …