STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Mocean Unveils "See Change" Operating Model in MAD on 04/24/2026
  

  The new model integrates the shop's five core practices: Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio.

• Doe-Anderson Brands Louisville's Olympic Team Trials in Out to Launch on 04/24/2026
  

• Merkle's Stauffer Tapped To Expand Dentsu's BX Consultancy in MAD on 04/24/2026
  

  BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a staff of more than 100 operating in 10+ markets including the US, UK and China.

• WARC: AI Redefines 'Companionship' in MAD on 04/23/2026
  

  In its latest trends report, the research group found that 10% of consumers globally report having been in a relationship with an AI chatbot.

• Charles Group Taps Wright As First Global Business Director in MAD on 04/23/2026
  

  The role is designed to reflect a more integrated approach to growth, ensuring that the vision and ideas that resonate with prospects carry through to execution once they become clients, according to the agency.

• SCC Promotes Hennessy to Chief Operating And Media Officer in MAD on 04/23/2026
  

  In his new role, Hennessy will continue to lead the media practice, as well as shape operations agency-wide, reporting to Ben Behrman, president and CEO.

• Barilla Selects SAMY As Global Influencer Marketing Partner in MAD on 04/22/2026
  

  The appointment follows Barilla's decision to build a global creator ecosystem that reinforces the brand's cultural presence.

• Code And Theory Names VML Veteran Schmuckler President in MAD on 04/22/2026
  

  As President, the company said he will help propel the agency's next phase of growth by sharpening its go-to-market strategy.

• WPP Rethinks Consumer Journeys With Google Earth AI Integration in MAD on 04/22/2026
  

  Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI capabilities that the two companies struck last October.

• Bodybar Pilates Names Kelly Scott Madison AOR in Out to Launch on 04/21/2026
  

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.