WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- World Cup Ad Spend Projected To Double in
Television News Daily on
06/05/2026
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms.
U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot.
- Big White House Mixed Martial Arts Event: What UFC Wants To Learn in
TV Watch on
06/05/2026
The live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for the bottom line.
- YouTube Leads Netflix In Global Daily Viewing in
Television News Daily on
06/04/2026
Research from average daily viewing time across nearly 20 international markets shows YouTube had 99.1 minutes per day in 2025 vs. Netflix at 87.1 minutes.
- '60 Minutes': Top News Show, Makes Money - But That Isn't Enough in
TV Watch on
06/04/2026
CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.
- CBS News Fires Top '60 Minutes' Correspondent Scott Pelley in
Television News Daily on
06/03/2026
Pelley was fired after a contentious staff meeting with Nick Bilton, the show's new executive producer. "60 Minutes," which has experienced massive change under the leadership of CBS News Editor in
Chief Bari Weiss, is the third-highest-rated non-sports TV show on broadcast television.
- NFL Season Ad Spend Rises 7% To $5.9B in
Television News Daily on
06/03/2026
Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion.
- More Late-Night Ad Dollars? What Remains For Kimmel, Fallon in
TV Watch on
06/03/2026
Recent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. $184.5 million for June 2024-June '25. This includes all
airings and repeats on other platforms.
- Midterm Ad Spend Soars, California Leads At $315M in
Television News Daily on
06/02/2026
For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. There have been 646,000 TV airings overall in the U.S.
- Colbert, Kimmel? Late-Night TV Scores Well On YouTube in
Advanced TV Insider on
06/03/2026
NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% increase in unique viewers in April 2026 vs. April 2025
to around 6.5 million.
- FAST Growth Among Younger Audiences - How Far Can It Go? in
TV Watch on
06/02/2026
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.