WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Q1 Streaming Growth Slows As Disney+, Netflix, HBO Max See Gains in Television News Daily on 05/15/2026
  

  Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.

• Upfront Buzzwords Spike Interest: What Are The Real Meanings? in TV Watch on 05/15/2026
  

  Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.

• Netflix's 'Formidable' Upfront Pitch in Television News Daily on 05/13/2026
  

  "If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one," promised ad chief Amy Reinhard.

• WBD Upfront: New Ad Solutions, Real-Time Dashboard in Television News Daily on 05/13/2026
  

  WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns.

• Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social in TV Watch on 05/14/2026
  

  At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels.

• An ABC First: All Scripted Shows Renewed, More 'Monday Night Football' in Television News Daily on 05/12/2026
  

  ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced just one new scripted program, and is renewing all its scripted programming.

• Upfront Focus: Linear Unchanged, Shift To Social Video, CTV in Advanced TV Insider on 05/13/2026
  

  A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.

• Upfront Sports Market Advertising, Audience Scenarios in TV Watch on 05/13/2026
  

  Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.

• OpenAP Unifies Big Nine Member 'Outcome' Measurement in Television News Daily on 05/13/2026
  

  As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results.

• Amazon Ads Unveils Personalized, AI-Driven Video Format in Television News Daily on 05/12/2026
  

  Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads by changing the creative format for a product or through calls to action and headlines.

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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