WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- 2030 Forecast: Ad-Supported Video Soars 75% To $540B in
Television News Daily on
04/03/2026
"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia.
- An Agentic Upfront: What About Transparency? in
TV Watch on
04/03/2026
Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning.
- Linear Network 'Media Value' Plummets In Q1 in
Television News Daily on
04/02/2026
"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv.
- Unscripted Troubles Started Long Before 'The Bachelorette' in
TV Watch on
04/02/2026
TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers in
Television News Daily on
04/01/2026
'March Madness" has hit its highest viewership since 1993, with the strongest result in UConn's last-minute victory over Duke in a game that averaged 13.4 million viewers.
- TV Station Concerns: More Digital-First Media Taking Sports in
TV Watch on
04/01/2026
TV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy
media companies.
- NFL Launching 'Flag' Football League, Media Partners To Come in
Television News Daily on
03/31/2026
The push for a league comes as flag football teams will make their debut in two years with the 2028 Los Angeles Summer Olympics.
- February Olympics, Super Bowl Boost Peacock Sign-Ups To 5.2M in
Advanced TV Insider on
04/01/2026
In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock and Starz.
- Amazon MGM Shocks With Massive Original Movie Opening In Theaters in
TV Watch on
03/31/2026
Analysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.
- Global Streaming To Rise 29% By 2030 To $200B: Analyst in
Television News Daily on
03/30/2026
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.