WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- NFL Draft Coverage: Rising Viewers, Brand Interest in
Television News Daily on
04/24/2026
Analysts expect national TV ad revenues to be at least 15% higher on ABC, ESPN, ESPN2 and NFL Network this year compared to the $164.1 million of a year ago, according to estimates from iSpot.
- Peacock Not Profitable, But Getting Closer? Buzzier Shows Needed in
TV Watch on
04/24/2026
Comcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" - possibly by Q2.
- NBCU Ads Up 4.7%, Peacock A Major Factor in
Television News Daily on
04/23/2026
The increase was largely driven by an NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.
- Netflix: Future Content Wasn't About WBD - What About Other Video? in
TV Watch on
04/23/2026
Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.
- EDO Offers Free AI Intel Platform To Advertisers, Agencies in
Television News Daily on
04/22/2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments."
- Video Podcast Users Rise, YouTube Leads in
Television News Daily on
04/22/2026
Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple TV at 11%.
- NBA Regular Season Ad Spend Hits $760M, Viewing +16% in
Television News Daily on
04/22/2026
Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA TV and Amazon Prime Video.
- Apple Focuses On 'Hardware': Thinking Big Screens? in
TV Watch on
04/22/2026
Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.
- Define YouTube's Brand: More A Premium Streamer? in
TV Watch on
04/21/2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M in
Television News Daily on
04/20/2026
Legacy TV network-based media companies continue to use their network-owned ad time to promote their still-young streaming platforms - with $221.5 million in media value vs. $203.1 million a year ago.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.