Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- Stop Feeling Just 'Fine,' Say Two Health Educational Campaigns in
Marketing Daily on
05/19/2026
J&J campaign empowers patients "with major depressive disorder to take the first step in moving beyond 'good enough'" by reaching out to doctors.
- 'We Got You': Telehealth Provider Wisp Converses With Women In NYC in
Marketing Daily on
05/18/2026
NYC billboard copy leans "fully into the way women actually talk about their health in real life," says Wisp SVP Tim Ragland.
- No Clowning Around: Ronald McDonald House Taps Global 'Spokesfamily' in
Pharma & Health Insider on
05/15/2026
"Putting a real family at the center of the story," nonprofit's "authentic storytelling really reflects the impact of our work," says CMO.
- For 'Care That's Fair,' Nonprofit Launches Health Insurance Reform Campaign in
Marketing Daily on
05/14/2026
While the ads are running in just three states right now, a 15-state legislative push is on the way.
- 'Don't Be A Viking,' Advises Curved Fingers Awareness Campaign in
Marketing Daily on
05/13/2026
Tapping into a previous genetic predisposition for the disease, spot features Viking attempting to open a jar of pickles.
- Billy Ballz Shills For Cancer-Fighting Stressticles in
Marketing Daily on
05/12/2026
Ballz, perhaps best described as a cheerful, walking pair of blue balls, promotes a DIY test for testicular cancer.
- Mom Community Touts AI Chatbot With A Dig At AI Powerhouses in
Marketing Daily on
05/11/2026
"ChatGPT has never taken a pregnancy test" says Instagram post touting chatbot Ask Peanut, which is fueled by collective Mom wisdom.
- Caitlin Clark Champions Exercise For 'Medicine Company' Lilly in
Marketing Daily on
05/09/2026
"This campaign is what 'Health Above All' looks like when you actually live it," says CMO.
- 'Playing With Heart': Behind Merck's Baseball Tie-In For Bad Cholesterol Awareness in
Pharma & Health Insider on
05/07/2026
Why a health awareness campaign featuring baseball? "When players say something, people tend to listen, and it becomes very relatable," says Merck exec.
- Van Leeuwen, Rula Mental Health App Serve 'Therapy In A Pint' in
Marketing Daily on
05/06/2026
Select Van Leeuwen shops mark Mental Health Awareness Month with a deal: $7.95 for a scoop and a free Ruta online therapy session.