Les Luchter is president of LL Communications, which provides writing, editing and consulting services.
A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine.
Contact him at les@llcom.biz
- To Be A Good Neighbor, Catholic Charities Is There in
Marketing Daily on
04/24/2026
A new national campaign encourages people to visit PeopleOfHope.US to connect with a local Catholic Charities chapter.
- Other Gum Is 'Dumb,' Says 'Smart' Neuro In First Campaign in
Pharma & Health Insider on
04/23/2026
In one spot, "dumb" is symbolized by a sloth blowing bubble gum. The sloth chews Neuro and presto, can play classical piano!
- Band-Aid Runs With Boston Marathon To Promote 5 Day Protect in
Marketing Daily on
04/22/2026
As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill."
- Medical Cannabis: Not Your Retailer's' CBD in
Marketing Daily on
04/22/2026
Kazmira Therapeutics aims to "move CBD from an over-the-counter product to evidence-based, pharmacy-dispensed medicine."
- UNAIDS Brazil Embeds Spotify Tracks With HIV Prevention Messages in
Marketing Daily on
04/20/2026
"UNAIDS Brazil inserts the message of protection into a context where sexuality is already discussed openly," said the group.
- Zig-Zag To 4/20 Stoners: Slow It Down in
Marketing Daily on
04/17/2026
The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend.
- AI In Health Marketing Visuals: Q&A With Getty Images in
Pharma & Health Insider on
04/16/2026
"Imagine a world where the impact of a disease state on every possible patient population could be visualized at scale."
- HIV: A 'Guest From The '80s' That's 'Still Here' in
Marketing Daily on
04/15/2026
"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV ad aimed at adults under 35.
- Kotex: From Period Art To Acts Of Female Solidarity in
Marketing Daily on
04/14/2026
Recent activations include a virtual gallery displaying art created with menstrual blood, a longtime practice once censored by museums.
- 'Advil Exchange' Hopes To Convert Tylenol Users in
Marketing Daily on
04/13/2026
With the exchange, users scan an expired over-the-counter pain product and unlock a code to switch to Advil.