Doug Ray is the founder and principal advisor of Ray Media Advisory (RMA), a consultancy helping agencies, brands, publishers, and adtech companies navigate transformation, sharpen their positioning, and build more productive partnerships. His career spans 30+ years across independent agencies, integrated startups, and global holding companies. He most recently served in several leadership roles at dentsu, including Carat U.S. CEO and global president, U.S. President of Product and Innovation and dentsu Media Americas CEO. Since founding RMA in 2023, Doug has worked with large holding company, independent and boutique agencies, brands, and adtech disruptors. RMA operates without the politics or conflicts of a large organization — offering structured, independent problem-solving grounded in one consistent mission: to help ambitious leaders gain sustainable competitive advantage through media.