by Steve McClellan
Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, he was CEO of Havas Media's North … Read the whole story
by Fern Siegel
The agency is responsible for creative, media and brand strategy. Read the whole story
by Fern Siegel
The work dovetails with sponsorship for America250. Read the whole story
by Steve McClellan
The campaign was for German home improvement chain Hornbach from agency HeimatTBWA, working with media shop Tempomedia Berlin. Read the whole story
by Fern Siegel
Valerie Davis is expected to elevate the brand across media, data and creative. Read the whole story
by Steve McClellan
The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin … Read the whole story
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by Wendy Davis
Book narrators, broadcasters and podcasters allege that their voices were wrongly used by Amazon, Google, Meta, Microsoft and others to develop artificial intelligence systems. Read the whole story
by Colin Kirkland
Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC. Read the whole story
by Sarah Mahoney
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark. Read the whole story
COMMENTARY
by Danyelle Horrillo
Marketers bring business context and brand perspective. Strategists bring media expertise. Neither sees the full picture alone. Read the whole story