- Pattison Media Debuts Platform For Programmatically Buying Radio
Around the Net In Media, Ray Schultz - Friday, May 15, 2026
Pattison Media, which runs 50 radio stations in Canada, has launched ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- OpenAP Unifies Big Nine Member 'Outcome' Measurement
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
As brands push for more specific business outcome data, execs say silo ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- Netflix's 'Formidable' Upfront Pitch
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
"If the last couple of years were about proving we're a durab ...
- Upfront Sports Market Advertising, Audience Scenarios
TV Watch, Wayne Friedman - Wednesday, May 13, 2026
Leveraging live sports viewership helps pull in higher ad revenue across ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- New NBC 'Rockford,' Fox 'Stewie' Spinoff Enliven Monday Upfronts
TVBlog, Adam Buckman - Tuesday, May 12, 2026
The new "Rockford," slated to premiere next January and starring David Boreana ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- Remember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTV
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
The week-long campaign will surgically target "upfront week" attendees across NYC v ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Fox Corp. Q1: Core Ads +11%, Fox News Gains
Television News Daily, Wayne Friedman - Monday, May 11, 2026
Just ahead of its upfront presentation, Fox posted Q1 results for i ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Snapchat Brings Chatbot Ads To DMs
MediaDailyNews, Colin Kirkland - Tuesday, April 28, 2026
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to r ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- Advertising As A Service: The New Agency Compensation Model?
Media Insider, Maarten Albarda - Friday, April 24, 2026
With AaaS, you are selling capability and output. The client is n ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- Paramount Meets Advertisers: What's Up With Upfront Pricing?
TV Watch, Wayne Friedman - Monday, April 20, 2026
A Paramount-WBD combo would seem to carry more clout with advertisers starti ...