- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- Paramount Meets Advertisers: What's Up With Upfront Pricing?
TV Watch, Wayne Friedman - Monday, April 20, 2026
A Paramount-WBD combo would seem to carry more clout with advertisers starti ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Apple TV: When Will Ad Revenue Be Part Of The Plan?
TV Watch, Wayne Friedman - Friday, April 17, 2026
Apple is moving to bring advertising to Apple Maps. The largest sour ...
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators
MediaDailyNews, Colin Kirkland - Tuesday, April 14, 2026
TikTok has begun integrating ByteDance's next-generation AI video model into its Sympho ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- TikTok NewFront Highlights U.S. Venture, Ad Reach
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promot ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Snapchat Launches Holistic Ad Feature To Boost Brand Exposure
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Building on its "Sponsored Snaps" offering, the holistic ad feature is design ...
- Reddit Announces Shopify Integration, Shoppable Ad Offerings
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Reddit is launching several new shopping tools integrated into its year-old Dynam ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- OpenAI Admits Commerce And Advertising Are Not Easy
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2026
OpenAI continues to work out glitches on its "Instant Checkout" tool. T ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content?
TV Watch, Wayne Friedman - Monday, March 23, 2026
"Unscripted" TV shows are a challenge for brands, especially ones following real-li ...
- The Trade Desk Petition To Dismiss Shareholder Suit Is Denied
Mediapsssst, Richard Whitman - Thursday, March 19, 2026
A group of investors filed suit against the Trade Desk last yea ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- Meta Shifting Advertising Labeling From 'Sponsored' To 'Ad'
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Meta is accelerating its shift of in-stream advertising labels from “Sponsored ...
- Meta Digital Ad Tax Billing Could Confuse Small Businesses
MediaDailyNews, Laurie Sullivan - Monday, March 16, 2026
Meta's "location fee" tax applied to ad buys in certain countries m ...
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards
MediaDailyNews, Wayne Friedman - Monday, March 16, 2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle Aft ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...