- Publishers Tap 'Q&A Economy,' Deploy Ad-Supported Answer Engines
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
Five major publishers are participating in the rollout of an updated white-lab ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Fox-Roku: What's Next - And For Fox One?
TV Watch, Wayne Friedman - Friday, June 19, 2026
Fox One may seem like a low-key effort to be in t ...
- Google Chatbot Troubleshoots Ad Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Google released an AI assistant for publisher ad teams in beta ...
- Fox Wraps Upfront, Touts 'Strong' Results
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Media industry execs say the company delivered "single-digit' percentage volume growth f ...
- World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand?
TV Watch, Wayne Friedman - Monday, June 15, 2026
TV networks are now allowed to run ads during World Cup "hydratio ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Digital-First Streamers Up Ad Spend, Prime Video At $52M
Television News Daily, Wayne Friedman - Monday, May 18, 2026
Legacy TV-owned streaming services including Paramount+; Peacock, Disney+, ESPN and Hulu benef ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Samsung, Amazon Ads Form Shoppable CTV Partnership
Television News Daily, Wayne Friedman - Tuesday, March 24, 2026
For Samsung TV Plus, Samsung TV's operating system, the company says th ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- 'Value' Of Legacy Network Streamers Grows 11%
Television News Daily, Wayne Friedman - Wednesday, March 11, 2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- AMC Plan: Make 'The Walking Dead' Run Again
TV Watch, Wayne Friedman - Friday, February 13, 2026
The downside is another double-digit percentage decline in key areas, with U. ...
- How Google Brought Intelligence Into Search AI Mode
Performance Marketing Insider, Laurie Sullivan - Friday, January 23, 2026
Google expanded "Personal Intelligence" this week to support and interact with agent ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- Most Instagram Ads Currently Run On Reels, Data Shows
MediaDailyNews, Colin Kirkland - Tuesday, January 20, 2026
As Meta moves to prioritize Reels across its flagship social platforms, da ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...