- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Samsung, Amazon Ads Form Shoppable CTV Partnership
Television News Daily, Wayne Friedman - Tuesday, March 24, 2026
For Samsung TV Plus, Samsung TV's operating system, the company says th ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- 'Value' Of Legacy Network Streamers Grows 11%
Television News Daily, Wayne Friedman - Wednesday, March 11, 2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- AMC Plan: Make 'The Walking Dead' Run Again
TV Watch, Wayne Friedman - Friday, February 13, 2026
The downside is another double-digit percentage decline in key areas, with U. ...
- How Google Brought Intelligence Into Search AI Mode
Performance Marketing Insider, Laurie Sullivan - Friday, January 23, 2026
Google expanded "Personal Intelligence" this week to support and interact with agent ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- Most Instagram Ads Currently Run On Reels, Data Shows
MediaDailyNews, Colin Kirkland - Tuesday, January 20, 2026
As Meta moves to prioritize Reels across its flagship social platforms, da ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Comscore, Trade Desk Integrate 'Contextual,' Audio Content-Level Targeting
Planning & Buying Insider, Joe Mandese - Thursday, January 8, 2026
Based on initial test, the integration has been boosting incremental reach ...
- NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU has sold out the Milan Cortina Winter Olympics Games with fo ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- Paramount Stock Rises, D2C Profitability Expected For 2025
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance fr ...
- Fox Bucks Quarterly Ad Trend: 6% Higher
Television News Daily, Wayne Friedman - Friday, October 31, 2025
Three areas of growth include Tubi, rising ad inventory pricing on F ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- YouTube TV: Going Beyond Just Price Hikes
TV Watch, Wayne Friedman - Friday, October 3, 2025
YouTube TV wants a big streaming piece of the pie from NB ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...