- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- Midterm Ad Spend Soars, California Leads At $315M
Television News Daily, Wayne Friedman - Tuesday, June 2, 2026
For the month of May, California is the highest spender at $1 ...
- Pharma TV Spending Rises By 53% Over The Prior Year
Around the Net In Media, Ray Schultz - Sunday, May 31, 2026
Prescription brands have dramatically boosted their multiscreen TV advertising spend following ...
- Horror Dominates Weekend Box Office
MediaDailyNews, Wayne Friedman - Monday, June 1, 2026
A24's "Backrooms" earned $81 million in North American box-office revenues, while NBCU ...
- Maryland Governor Vetoes State Agency Ad-Spend Bill
Around the Net In Media, Ray Schultz - Wednesday, May 27, 2026
A bipartisan bill that would have required Maryland state agencies to dire ...
- 'Mandalorian And Grogu' Leads Holiday Weekend Box Office, Rockets To $102M
MediaDailyNews, Wayne Friedman - Monday, May 25, 2026
Disney+ TV series "The Mandalorian" gave a boost to the film's marketin ...
- Dentsu Revises Downward At Mid-Year
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
"The global advertising spend outlook is positive," the agency states, attributing ...
- Automotive Advertising Now Less Than 10% Of Total Ad Category Spend
Around the Net In Media, Ray Schultz - Wednesday, May 20, 2026
Automotive advertising will represent less than 10% of ad category spend, t ...
- Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%
Television News Daily, Wayne Friedman - Wednesday, May 20, 2026
The projected gain shows a slowdown in overall political ad spend. F ...
- Digital-First Streamers Up Ad Spend, Prime Video At $52M
Television News Daily, Wayne Friedman - Monday, May 18, 2026
Legacy TV-owned streaming services including Paramount+; Peacock, Disney+, ESPN and Hulu benef ...
- Meta 2026 Ad Forecast: Approaching A Quarter Trillion Dollars
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
Meta advertising sales will jump 22% to $240 billion, according to updat ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- U.S. Ad Market Growth Dips Back To Low Single Digits In March
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2026
March expanded 2.8% - a big deceleration from February's double-digit sports-related ga ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- Under California Bill, State Agencies Would Spend 40% Of Ad Budgets On Ethnic Media
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
A new bill in California would require state agencies to commit 40% of their annual advertisi ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- DeSmog Greenwash Report Details Ad Group Facilitators Of Big Oil Media Spending
MAD, Steve McClellan - Friday, May 1, 2026
The report ranks the big ad groups by how much they've help ...
- 'Devil Wears Prada 2' Struts $77M Domestic Debut
MediaDailyNews, Wayne Friedman - Monday, May 4, 2026
The film spent a modest $14.3 million on national TV advertising fr ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Lionsgate Opens With $97M 'Michael' Thriller
MediaDailyNews, Wayne Friedman - Monday, April 27, 2026
Despite low ad spend, "Michael" earned a record total for the domest ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...