- U.S. Ad Market Growth Dips Back To Low Single Digits In March
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2026
March expanded 2.8% - a big deceleration from February's double-digit sports-related ga ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- Under California Bill, State Agencies Would Spend 40% Of Ad Budgets On Ethnic Media
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
A new bill in California would require state agencies to commit 40% of their annual advertisi ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- DeSmog Greenwash Report Details Ad Group Facilitators Of Big Oil Media Spending
MAD, Steve McClellan - Friday, May 1, 2026
The report ranks the big ad groups by how much they've help ...
- 'Devil Wears Prada 2' Struts $77M Domestic Debut
MediaDailyNews, Wayne Friedman - Monday, May 4, 2026
The film spent a modest $14.3 million on national TV advertising fr ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Lionsgate Opens With $97M 'Michael' Thriller
MediaDailyNews, Wayne Friedman - Monday, April 27, 2026
Despite low ad spend, "Michael" earned a record total for the domest ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- WPP AI Targeting Tech Complicates Proposed Privacy Bill
Performance Marketing Insider, Laurie Sullivan - Thursday, April 23, 2026
AI technology being developed will complicate the SECURE Data Act. This propos ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Google Replacing Dynamic Search Ads With 'AI Max'
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- Meta Set To Surpass Google In 2026 Ad Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
Emarketer released data on Monday, forecasting Meta Platforms will take more ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...
- Local Ad Spend Forecast Revised To +8.1% This Year
Television News Daily, Wayne Friedman - Friday, April 10, 2026
Digital media overall is estimated to climb 9.3% to $104.1 billion, accordi ...
- A Third Of U.S. Streaming Ad Spend Is By Firms That Run On All 9 Platforms
Around the Net In Media, Ray Schultz - Thursday, April 9, 2026
Brands that advertise on all nine streaming platforms contribute 34% of a ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- 'Project Hail Mary' Receives $80M Box Office Touchdown
MediaDailyNews, Wayne Friedman - Sunday, March 22, 2026
The science-fiction adventure film - expected to deliver $50 million to $ ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...