- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- Programmatic Ad Tech Overlooks Differences In Media Quality
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
The advertising industry’s fixation with tying media value to short-term outcomes usi ...
- Kuperman Joins Mediaocean As Chief Strategy Officer, Guides AI Growth
MAD, Fern Siegel - Tuesday, March 31, 2026
"We are architecting the advertising market's path forward," said the new ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Amid AI Shakeup, Trump Names Big Tech Advisory Panel
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
President Trump appointed 13 members to the panel as advisors on h ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- Former Google Exec Brings AI Data Concepts To Agency Boathouse
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2026
Brands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
- Google, Microsoft To Continue Work With Blacklisted Anthropic On Non-Defense Projects
MediaDailyNews, Laurie Sullivan - Friday, March 6, 2026
The company's decision to continue its partnership with Anthropic for non-defense projec ...
- The AI Test: The Difference Between Valuable Content And 'Slop'
Publishing Insider, Ray Schultz - Thursday, March 5, 2026
Many people cannot discern material created by humans and AI. ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Is Yahoo Ready For Another IPO?
Performance Marketing Insider, Laurie Sullivan - Monday, February 23, 2026
Yahoo could see an initial public offering or sale to another compa ...
- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- MarketCast Hires 2 VPs To Oversee Advertiser Growth
MAD, Fern Siegel - Monday, February 16, 2026
Aimee Gerry and Eric Morse help brands maximize their advertising impact. ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 5, 2026
The ad industry opposes the bill, arguing it "would deprive Virginia consume ...
- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- GM's Reed Becomes First CMO To Join IAB Tech Lab Board
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motor ...
- Senators Probe DHS 'Surveillance Technology'
MediaDailyNews, Wendy Davis - Thursday, January 29, 2026
Senators Mark Warner and Tim Kaine are demanding answers about DHS's mov ...
- ICE Issues RFI For 'Ad Tech Compliant' Data
MediaDailyNews, Wendy Davis - Tuesday, January 27, 2026
The agency is "gathering information to better understand how the industry's commerci ...
- SPINS Acquires MikMak, Click-To-Buy Ad-Tech Firm
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ...
- 'The Atlantic' And Vox Media File Antitrust Suits Against Google
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Google has been hit with three anti-trust lawsuits challenging its alleged ad-technolo ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Disney's Web Page Redirect Blunder
MediaDailyNews, Laurie Sullivan - Wednesday, December 31, 2025
To understand the link with media buys, advertisers need to analyze t ...
- Michael Kassan Joins Mediaocean As Vice Chairman
MAD, Steve McClellan - Thursday, December 18, 2025
Kassan has been a fixture in the industry for over three decade ...