- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Consumers With Control Options Respond Better To Online Advertising
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
Consumers feel “ambushed and annoyed,” by digital advertising -- and some are tuni ...
- Attention Is Nice, Revenue Is Nicer, Study Of 80,000 Video Ads Finds
Research Intelligencer, Rob Williams - Monday, June 1, 2026
Attention and revenue often have very little to do with one anothe ...
- AI Search May Be Helping The Media
Around the Net In Media, Ray Schultz - Friday, May 22, 2026
Much has been written about artificial intelligence (AI) killing traffic to med ...
- Program 'Attention'? What About Media Buyers' 'Attention'?
TV Watch, Wayne Friedman - Tuesday, May 12, 2026
How much do those premium, scripted entertainment shows really factor into media-buyi ...
- VaynerX Launches New Agency Focused On Attention Economy
MAD, Steve McClellan - Monday, April 27, 2026
Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Cle ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- War Isn't Real
Media Insider, Steven Rosenbaum - Monday, March 9, 2026
AI-generated footage and viral misinformation are reshaping how the world experiences t ...
- Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says
Research Intelligencer, Rob Williams - Wednesday, March 4, 2026
More than two-thirds of consumers say humor, emotion or entertainment make a ...
- Stop Treating People Like Equations: The Case Against Attention Optimization
Brand Insider, Micheal P. Gumbert - Tuesday, March 3, 2026
Micheal Gumbert writes, "Can you control, and then optimize, your audience's attentio ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- Conversion Rate Optimization With The Decrease In Search Traffic
Brand Insider, Ryan McHugh - Tuesday, February 24, 2026
NP Digital's Director of CRO writes, "Understanding how digital discovery is evolvi ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Ready For Some Football? How About Roasting Some Super Bowl Ads?
Mediapsssst, Richard Whitman - Friday, February 6, 2026
Created by Ralph and Powered by GPT Vision, "SlopBowl" watches alongside yo ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Young American Men Face Screen Time Challenges
Data & Programmatic Insider, Laurie Sullivan - Monday, January 19, 2026
A study conducted by Ipsos found a large majority of Americans belie ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- What If TikTok Was A Mid-Size Cable Network?
Planning & Buying Insider, Joe Mandese - Thursday, November 20, 2025
What if it was a mid-size cable network that indexed five tim ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- Beyond The Brew: Eye-Tracking Turns Into Active Dialogue
Data & Programmatic Insider, Laurie Sullivan - Monday, July 7, 2025
Craft beer has become a crowded space with rising costs, tariffs a ...
- Brandtech: Brands Gain Visibility Into How LLMs Perceive Them
MediaDailyNews, Laurie Sullivan - Thursday, July 3, 2025
Execs at two The Brandtech Group agencies wanted to make it ea ...