- Pepsi Pounces On Knicks Euphoria
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2026
The soft drink brand is turning crazed fans into emotionally overloaded O ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Shaq Reveals Zepbound Use -- For Sleep Apnea
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- Brands Cash In On NBA Finals
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 7, 2026
Buffalo Wild Wings is taking some heat for offering condolences to ...
- Can Josh Hart's Hustle Rub Off On Beyond?
Marketing Daily, Sarah Mahoney - Monday, June 1, 2026
The Knicks fan favorite is the new face of a protein dri ...
- NBA Conference Finals Viewing Soars
Television News Daily, Wayne Friedman - Friday, May 29, 2026
Both the Eastern and Western NBA Conference finals have witnessed rising viewersh ...
- McDonald's Teams Up With NBA's Devin Booker For Nike Collab
Marketing Daily, Teresa Buyikian - Thursday, May 21, 2026
Limited-edition sneaker features the color turquoise, representing the Sedona, Arizona McDonald's, t ...
- Digital-First Streamers Up Ad Spend, Prime Video At $52M
Television News Daily, Wayne Friedman - Monday, May 18, 2026
Legacy TV-owned streaming services including Paramount+; Peacock, Disney+, ESPN and Hulu benef ...
- Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
Marketing Daily, Les Luchter - Saturday, May 9, 2026
"This campaign is what 'Health Above All' looks like when you actual ...
- Meet Stan, Caitlin Clark's New Teammate
Marketing Daily, Sarah Mahoney - Friday, May 8, 2026
State Farm has owned stanchion pad signage for two decades. The bra ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- NBCU Ads Up 4.7%, Peacock A Major Factor
Television News Daily, Wayne Friedman - Thursday, April 23, 2026
The increase was largely driven by an NBA programming deal for NB ...
- AT&T Spent A Month Inside March Madness. Was It Worth It?
Marketing Daily, Sarah Mahoney - Monday, April 13, 2026
The best advertising in the world can't manufacture a buzzer-beater. That's exact ...
- 'Game' On: Mirimar, LeBron James Tee Off For Powerbeats Pro 2
MAD, Fern Siegel - Wednesday, April 1, 2026
The new product features a rare dual logo: the Nike Swoosh a ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- E.L.F. Seizes Women's Sports' Big Moment With Flau'jae Johnson
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2026
The beauty brand's new partnership taps one of college basketball's most compelli ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- GSD&M, Capital One Take March Madness 'Road Trip'
MAD, Fern Siegel - Monday, March 23, 2026
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garn ...
- West BBDO, AT&T Shoot March Madness 'Connection'
Out to Launch, Fern Siegel - Thursday, March 19, 2026
Even when you are far apart from friends or family, you c ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
That food combo stars in the menu labeled the Official Dunks ...
- Nike Teams Up With Dick's, Beats
Retail Insider, Sarah Mahoney - Wednesday, March 18, 2026
The company heads into basketball's biggest month with hoops royalty and sen ...
- March Merch Madness: Modelo Beer Creates Basketball Apparel With Slam
Marketing Daily, Teresa Buyikian - Wednesday, March 11, 2026
Meanwhile, brand's new spots pay tribute to ordinary folks who reward themselv ...
- March Madness Sponsors Are Already Off The Bench
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
State Farm, Degree and ESPN launch campaigns ahead of bracket season. A ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Attention Sports Fans: Gravity Global Invites Fernet-Branca Drinkers To Take A 'Shot'
MAD, Fern Siegel - Thursday, February 26, 2026
City-specific ads will run in key markets, adding local touches to ...