- Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2026
AI agents now do the work for advertisers and consumers on t ...
- Google Ads, Platforms See Major Bidding Changes
MediaDailyNews, Laurie Sullivan - Monday, June 15, 2026
Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaign ...
- Google Just Automated Paid Media: Value Is Moving Up The Stack
Marketing Insider, Rachel Collins - Friday, June 12, 2026
Google is moving aggressively toward AI controlling the full execution layer acro ...
- Amazon Expands Signals To Improve Performance
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Amazon Publisher Services at its summit on Thursday introduced new capabilities ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- Google Warns Of The Coming '10x' Moment
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2026
What does an AI first developer ecosystem look like, as developers attem ...
- Startup Offers To Help With Programmatic's Manual Chores
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
Programmatic bidding may be automated, but there is still a great de ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- AI Running Fraud Network Across More Than 25M Devices
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2026
Mobile apps generate hidden in-app browser activity to load sites in t ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- Musk's Near $100B OpenAI Bid Could Complicate Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, August 22, 2025
A bid for $97.4 billion for OpenAI's assets was reportedly discussed betwe ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- Trump To Extend TikTok Sell-Off For Third Time
MediaDailyNews, Colin Kirkland - Tuesday, June 10, 2025
President Trump is expected to sign another executive order to push ba ...
- X Names Polymarket Its Official 'Prediction Market Partner'
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
X has partnered with Polymarket, a crypto-based prediction marketplace where users ma ...
- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- Google Ads Change: Serves At Top And Lower Page
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google continues to make updates and upgrades to its search auction syst ...