- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?
TV Watch, Wayne Friedman - Friday, May 15, 2026
Showing brands and advertisers that legacy TV media's linear TV business h ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
TikTok has launched a new IP protection initiative designed to protect again ...
- OOF! TikTok Ads Jump 'Out-Of-Phone'
MediaDailyNews, Colin Kirkland - Tuesday, May 5, 2026
"Our goal is to make TikTok ubiquitous. There are over two billi ...
- Day One Agency Debuts Side Projects To Aid Brands' Cultural Impact
MAD, Fern Siegel - Monday, April 27, 2026
The new editorial unit believes critical thinking is a superpower. ...
- Contextualized Brands, Content Create 'Influence,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, April 22, 2026
A new study found 74% of respondents felt a brand's values "significant ...
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators
MediaDailyNews, Colin Kirkland - Tuesday, April 14, 2026
TikTok has begun integrating ByteDance's next-generation AI video model into its Sympho ...
- Agency Consultancy Acquires Amazon Ads Expert
MediaDailyNews, Laurie Sullivan - Thursday, April 9, 2026
Podean, a large independent global agency focused on helping brands expand international ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Darren Abbott Named President Of Hallmark Media
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
Hallmark Media has named Darren Abbott as president, The Hollywood Reporter write ...
- Google Teaches Brands To Build Dynamic Agents
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 1, 2026
Google released a guide today that teaches developers and marketers how ...
- Omnicom Annual Report Emphasizes Clients, Media, AI - People, Not So Much
MediaDailyNews, Joe Mandese - Friday, March 27, 2026
NASHVILLE -- Omnicom released its annual report Thursday about the same ti ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- A Lot Of A Little Is Still Not Enough
Planning & Buying Insider, J. Walker Smith - Wednesday, March 18, 2026
Insurgent brands accounted for 36% of aggregate growth across all categories, whi ...
- Proud Robinson + Partners Debuts Renaissance, An Experiential Unit
Out to Launch, Fern Siegel - Tuesday, March 10, 2026
Alpine has tapped the team to activate events throughout the year. ...
- Mod Op Tool Helps Brands Respond To Dangerous AI-Generated Content
MAD, Fern Siegel - Tuesday, March 3, 2026
Most brands have no idea how their name, logo or IP sho ...
- Brandtech Adds Regional CEOs For NA, U.K., France
MAD, Steve McClellan - Thursday, February 26, 2026
Former Huge CEO De Bonis will oversee the U.K., Jeff Matisoff wi ...
- When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Performance Marketing Insider, Laurie Sullivan - Friday, February 27, 2026
There has been so much discussion about the future value of websit ...
- Advertisers Call For Greater Retail Media Standardization
Around the Net In Media, Ray Schultz - Monday, February 23, 2026
Brands are calling for greater transparency in retail media, and want t ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Harnessing Your Challenger Brand Mindset: It's Time to Be Bold
Brand Insider, John Gumas - Tuesday, February 10, 2026
Commit Agency's President writes, "Marketing resources are limited and expensive. With the ...
- Amazon Finds Child Sex Abuse Material In AI Training Data
Performance Marketing Insider, Laurie Sullivan - Thursday, January 29, 2026
Amazon reported to the National Center for Missing and Exploited Children th ...
- AI Brand Recommendations: Chaotic, Inconsistent
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 28, 2026
AI recommendations vary even when prompts are identical. New data from analyti ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Trump-Powell Federal Reserve Battle: Video Ad-Spend Effects?
TV Watch, Wayne Friedman - Wednesday, January 14, 2026
Reports of the DOJ's criminal investigation into Federal Reserve Chairman Jerome Powe ...
- Google Rolls Out AI-Driven Ad Personalization
Around the Net In Media, Ray Schultz - Monday, January 12, 2026
Google has formally unveiled a personalized advertising capability that will allow bran ...
- Havas Touts Second-Mover Agent Deal, Did It Book A Meeting Through The First?
Media 3.0, Joe Mandese - Tuesday, January 6, 2026
The deal, announced today at CES, comes a year after Horizon stru ...