- Healthcare Wants To Be Netflix, Erewhon Wants To Be Mayo Clinic And Media Buyers Are Stuck In The Middle
Research Intelligencer, Rob Williams - Thursday, May 21, 2026
Consumer brands are rapidly moving into healthcare territory while traditional healthcare playe ...
- Meta's Finance Ad Swamp Overflows With 'Guaranteed Wealth' Bros, AI Trading Bots, WhatsApp Hucksters
Research Intelligencer, Rob Williams - Wednesday, May 20, 2026
The United States ranked third among countries most exposed to dangerous finan ...
- Streaming Subscription Fatigue Has Officially Turned America Into Your Grandfather
Research Intelligencer, Rob Williams - Tuesday, May 19, 2026
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding few ...
- AI Has A Trust Problem That Advertisers Are Somehow Still Expected To Fix
Research Intelligencer, Rob Williams - Friday, May 15, 2026
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climb ...
- Summer Travel Charges Ahead While Half The Market Pumps The Brakes
Research Intelligencer, Rob Williams - Thursday, May 14, 2026
One audience is still fully targetable with premium travel messaging, while t ...
- Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers
Research Intelligencer, Rob Williams - Wednesday, May 13, 2026
Media buyers, this is your problem now if you're targeting a versi ...
- Your Data Is Worth Thousands To Google. You're Still Getting Free Email
Research Intelligencer, Rob Williams - Monday, May 11, 2026
Google's entire ecosystem is designed to maximize lifetime value by keeping use ...
- Premium, But Make It Vague: Media Buyers Discover 'Quality' Is Basically A Vibe
Research Intelligencer, Rob Williams - Monday, May 11, 2026
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't li ...
- $38B In Love, Guilt, Last-Minute Clicks: Mother's Day Spend Bounces Back
Research Intelligencer, Rob Williams - Friday, May 8, 2026
Spending on Mom rebounds but let's not call it a glow-up ju ...
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- AI Promises Creative Scale. Marketers Discover They Now Need 10 Times More Ads
Research Intelligencer, Rob Williams - Wednesday, May 6, 2026
Massive datasets are used by AI models to determine what works, replaci ...
- Consumers Want Everything Everywhere All At Once, Expect Brands To Pay For It
Research Intelligencer, Rob Williams - Tuesday, May 5, 2026
People move fluidly between live events, streaming platforms, social feeds, podcasts a ...
- America 250: Rare Brand Play Getting No Attention And That's Kind Of The Point
Research Intelligencer, Rob Williams - Monday, May 4, 2026
You can show up, wave a flag and there's a decent chan ...
- Americans Still Want To Move, But Housing Said NFW
Research Intelligencer, Rob Williams - Friday, May 1, 2026
Gen Z appears most willing to relocate, with stronger population growth ...
- Digital Ads Hit $294 Billion While Everyone Pretends This Is Normal
Research Intelligencer, Rob Williams - Thursday, April 30, 2026
Digital ads added another year of massive growth while half the indust ...
- NFL Still Owns America, But Washington Wants To See The Receipts
Research Intelligencer, Rob Williams - Wednesday, April 29, 2026
While more lawmakers and fans complain about the NFL, it remains o ...
- 'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting
Research Intelligencer, Rob Williams - Tuesday, April 28, 2026
Morning drive radio may become morning drive everything if drivers feel sa ...
- Connected Home Is Really The Connected Tollbooth: Hub Survey
Research Intelligencer, Rob Williams - Monday, April 27, 2026
For media buyers, the living room remains prime real estate. For consumer ...
- AI Is Still Niche Subscription For Consumers, But Madison Avenue Smells A Budget
Research Intelligencer, Rob Williams - Friday, April 24, 2026
Consumers reported using AI tools most often for electronic and tech shoppin ...
- Everyone Is Stressed, Dating Chatbots, Buying Tiny Treats: WARC Survey
Research Intelligencer, Rob Williams - Thursday, April 23, 2026
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growi ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
Research Intelligencer, Rob Williams - Tuesday, April 21, 2026
Years of chasing impressions and instant conversions created what the agency cal ...
- Viewers Want Better TV Search, Get Chatbots Instead
Research Intelligencer, Rob Williams - Monday, April 20, 2026
Nothing says seamless user experience like asking AI where to watch ...
- Brands Bought All The AI, Forgot To Fix The Chaos, Merkle Says
Research Intelligencer, Rob Williams - Friday, April 17, 2026
A jolting 95% of businesses haven't seen ROI from their internal ...
- Authenticity Is Only KPI That Can't Be Automated, But Brands Will Try Anyway
Research Intelligencer, Rob Williams - Thursday, April 16, 2026
Consumers reward brands that feel genuine, punish those that do not a ...
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument
Research Intelligencer, Rob Williams - Wednesday, April 15, 2026
Most teens say social media neither helps nor hurts their mental healt ...
- Gen Z Grows Up, Keeps Scrolling, Still Doesn't Trust You
Research Intelligencer, Rob Williams - Tuesday, April 14, 2026
If your brand strategy relies on making young people feel bad abo ...
- The $165B 'Annoyance Economy' -- Friction Is The Business Model
Research Intelligencer, Rob Williams - Monday, April 13, 2026
American consumers are losing billions to what can only be described ...
- Amazon Wins Content Olympics While Everyone Else Brings Snacks
Research Intelligencer, Rob Williams - Tuesday, April 7, 2026
The e-commerce giant's video platform accounts for roughly 71.8% of all availab ...
- AI Research Is Now The Default, Not The Experiment, For B2B Buyers
Research Intelligencer, Rob Williams - Monday, April 6, 2026
About three quarters of B2B buyers now use AI tools like ChatG ...