- Linear Still Has Positive Brand ROI
Advanced TV Insider, Wayne Friedman - Wednesday, May 6, 2026
Linear TV is a cost-effective channel with extensive reach and long-term benefit ...
- Co-Viewing For The Big Screen: How Big A Deal Is This Now?
TV Watch, Wayne Friedman - Wednesday, May 6, 2026
TV still needs to up its game, despite what is still significa ...
- Digital Video Ad Spend To Climb 11% To $82B In 2026: IAB
Television News Daily, Wayne Friedman - Tuesday, May 5, 2026
Social media video ad spend will grow at a faster pace ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- CTV Performance Grows Faster Than Buyer Measurement Tools
MediaDailyNews, Rob Williams - Wednesday, April 29, 2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models th ...
- Two Screens Of Content - At The Same Time? YouTube Is One
TV Watch, Wayne Friedman - Tuesday, April 28, 2026
Multitasking - watching two video screens at the same time, or differe ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Wednesday, April 22, 2026
Hearst News selects Magnite as its preferred dealer for high-impact ad form ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Roku Surpasses 100M Global Households
Television News Daily, Wayne Friedman - Friday, April 17, 2026
In the U.S., industry estimates for Roku streaming devices (set-top box a ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- Local Ad Spend Forecast Revised To +8.1% This Year
Television News Daily, Wayne Friedman - Friday, April 10, 2026
Digital media overall is estimated to climb 9.3% to $104.1 billion, accordi ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Anthropic's Legal Wins, IPO, Next-Gen 'Mythos' Leap
Performance Marketing Insider, Laurie Sullivan - Friday, March 27, 2026
Following a rush to beat OpenAI to an IPO and a judge ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Samsung, Amazon Ads Form Shoppable CTV Partnership
Television News Daily, Wayne Friedman - Tuesday, March 24, 2026
For Samsung TV Plus, Samsung TV's operating system, the company says th ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews, Colin Kirkland - Tuesday, March 17, 2026
FIFA has added YouTube as a second "Preferred Platform" partner to spotlig ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...