- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Anthropic's Legal Wins, IPO, Next-Gen 'Mythos' Leap
Performance Marketing Insider, Laurie Sullivan - Friday, March 27, 2026
Following a rush to beat OpenAI to an IPO and a judge ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Samsung, Amazon Ads Form Shoppable CTV Partnership
Television News Daily, Wayne Friedman - Tuesday, March 24, 2026
For Samsung TV Plus, Samsung TV's operating system, the company says th ...
- Google Unveils Agentic Media-Buying Tools At NewFront
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2026
Google has brought new, agentic media-buying capabilities to YouTube with Google Displ ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- ANA Finds Principal Buying Continues To Grow, Except For Digital
Planning & Buying Insider, Joe Mandese - Thursday, March 19, 2026
Following up on its 2024 benchmark study on principal media buying, t ...
- FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews, Colin Kirkland - Tuesday, March 17, 2026
FIFA has added YouTube as a second "Preferred Platform" partner to spotlig ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- M&W: TV Ad Spending To Slide 2.4%
Television News Daily, Wayne Friedman - Friday, March 13, 2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Legacy Media Mergers: Layoffs, Cost-Cutting - And Few Uplifting Answers
TV Watch, Wayne Friedman - Tuesday, March 3, 2026
As Sinclair, Scripps, Gray and other remaining major TV station owners contin ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertising
MAD, Fern Siegel - Thursday, February 5, 2026
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 yea ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...