- How Bayer's One A Day and Ludacris Built a Celebrity Partnership Rooted in Authenticity
Brand Insider, Barbie Romero - Tuesday, June 2, 2026
Lisa Perez and Alexis Gossard break down the strategy behind One ...
- Can Josh Hart's Hustle Rub Off On Beyond?
Marketing Daily, Sarah Mahoney - Monday, June 1, 2026
The Knicks fan favorite is the new face of a protein dri ...
- WK Kellogg Uses SPOONS To Spell Out Nutrition
CPG Insider, Sarah Mahoney - Friday, May 29, 2026
The cereal maker, long a MAHA punching bag, says it will ea ...
- Snickers Ratchets Up Its Peanut Butter War
Marketing Daily, Sarah Mahoney - Thursday, May 28, 2026
The Mars brand trolls Hershey with a focus group full of Ree ...
- SPF Gets More Personality
Marketing Daily, Sarah Mahoney - Friday, May 22, 2026
Suncare brands are promoting play, provocation, and a few guilt trips ...
- BBQ Season Kicks Off With Lawry's Ode To Mom
CPG Insider, Sarah Mahoney - Friday, May 22, 2026
Major seasonal trends include smokers, open flames, and this year's star: Swi ...
- Stop Feeling Just 'Fine,' Say Two Health Educational Campaigns
Marketing Daily, Les Luchter - Tuesday, May 19, 2026
J&J campaign empowers patients "with major depressive disorder to take the fir ...
- The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Event
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2026
The Wienermobile race returns to Indianapolis, this time on live national televis ...
- Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, Sargento Lead Insights at our CPG Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, May 19, 2026
At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lake ...
- From Honest Tea to Just Ice Tea: Reviving a Brand In Just 101 Days
Brand Insider, Barbie Romero - Tuesday, May 19, 2026
When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turn ...
- Dove Men+Care Bets Big On FIFA Fandom
Marketing Daily, Sarah Mahoney - Tuesday, May 19, 2026
Cue the chanting: The Unilever brand is hunting for the intersection ...
- Godiva Is Premium. Just Don't Call It Luxury.
Brand Insider Podcast, Erin Everhart - Friday, May 15, 2026
We sat down with CMO Ahad Afridi to talk about how Godi ...
- Americans Are Bad FIFA Fans, But Lay's Bets On The Bandwagon Effect
CPG Insider, Sarah Mahoney - Friday, May 15, 2026
A new campaign hopes Will Ferrell, Marshawn Lynch and David Beckham c ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Confessions From Kimberly-Clark's Sr. Social Media Manager: Creator-Led Content, Platform-Native Strategy, and Building Cultural Fluency Over Trend Chasing
Brand Insider, Barbie Romero - Tuesday, May 12, 2026
Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-nati ...
- Thirst Trap: Hint Water's Campaign Uses Seduction To Sell Hydration
Marketing Daily, Teresa Buyikian - Monday, May 11, 2026
For two attractive bathing-suit-clad folks frolicking near a pool, the object ...
- Amazon Ads Unveils Personalized, AI-Driven Video Format
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads ...
- Target's 2-Tier Creator Program: One For Superfans, One For Pros
Marketing Daily, Sarah Mahoney - Saturday, May 9, 2026
The retailer hopes to turn social discovery into revenue, as it figh ...
- Actress Sophie Turner Blows Clouds In Sun-Drenched St-Germain Campaign
Marketing Daily, Teresa Buyikian - Friday, May 8, 2026
Spot for St-Germain elderflower liqueur shows "Game of Thrones" actress luxuriating ...
- Jelly Belly Looks To Reclaim Former Glory In New Brand Campaign
CPG Insider, Sarah Mahoney - Friday, May 8, 2026
Ferrara Candy spent more than a year deciding how to reinvigorate ...
- Huggies Heads To NICU With 'Natural Born Fighters'
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2026
The campaign focuses on real people -- an NFL linebacker, an Olympi ...
- Campari's Marketing Director on Why Viral Moments Don't Equal ROI Until Someone Buys the Bottle
Brand Insider, Barbie Romero - Tuesday, May 5, 2026
Every brand chases culture. Few know how to earn it. Sonia Piro ...
- Olly Serves Up Naomi Osaka In Self-Affirming Campaign
Marketing Daily, Les Luchter - Monday, May 4, 2026
"I learned to push back on expectations, to prioritize my family, a ...
- Digital Video Ad Spend To Climb 11% To $82B In 2026: IAB
Television News Daily, Wayne Friedman - Tuesday, May 5, 2026
Social media video ad spend will grow at a faster pace ...
- Land O'Lakes Proves Rural America Isn't Just a Red Barn
Brand Insider Podcast, Erin Everhart - Friday, May 1, 2026
Land O'Lakes built the Modern Rural Collective, a long-term initiative to chan ...
- Skittles Reclaims Its Weird With New Gummies Work
CPG Insider, Sarah Mahoney - Friday, May 1, 2026
With jellyfish massages, scooting balloon dogs and men in kangaroo pouches, t ...
- S.Pellegrino Pairs Up With British Formula One Driver, Friends For 'Dinner Dialogues'
Marketing Daily, Teresa Buyikian - Thursday, April 30, 2026
The friends pose various questions to one another -- the same queri ...
- Personified Surfaces Brag About The Cleaning They Get From Weiman
Out to Launch, Steve McClellan - Thursday, April 30, 2026
Weiman, maker of specialty surface cleaning products, is out with a new campaign featuri ...
- Coors Light, Soccer Announcer Andres Cantor Team Up For 'The Coooors Call'
Marketing Daily, Teresa Buyikian - Wednesday, April 29, 2026
Campaign plays off the similarities between shouts of "Gooooal!" during a socc ...
- Kimberly-Clark's Sr. Social Media Manager on Turning Commodity Brands Into Brands Worth Following
Brand Insider, Barbie Romero - Tuesday, April 28, 2026
Every product has a story worth telling, even on every grocery shel ...